Tune into your Islington customers’ soundtrack.
We use Spotify advertising to serve highly targeted audio and video content to your potential customers in Islington when they’re in a good mood.
Get in TouchOver 160 million active Spotify free users listen for an average of 2.5 hours a day.
What We do
Add us to your playlist.
Music for the younger generation? Think again. These users have flown the nest, and are mostly ages 25 to 34, while 40% of Spotify’s free users have a university degree and 34% earn over £34k per year.
Spotify ads in Islington outperform traditional radio advertising with ease, offering infinitely greater targeting and tracking. Their ads target users based on their location, interests, and demographic.
With the right audio or video content, your cost per lead could be pocket-sized. You’ll be pleased to hear that our talented creative team knows just how to engage with your audience.
Get In TouchHow we do it
We deliver a powerful digital strategy to elevate your return on investment.
We’re a down-to-earth, straight-talking team who realise the importance of understanding your marketplace, your competitors and how your customers think.
We understand that all clients are different and need different levels of reporting – you want a full custom data studio, that’s great; you want a quick weekly or monthly update on your key metrics, you’ve got it!
Whatever you choose, you can be confident that we’re working hard behind the scenes to maximise your return on investment.
Blue is the colour with Spotify
Spotify was the perfect fix generate awareness about upcoming football fixtures.
Blue is the colour with Spotify
The Client
Chelsea Football Club is an English professional football club based in Fulham, in the western parts of London. Founded in 1905, they play their home games at Stamford Bridge. The club competes in the Premier League and have won multiple Premier League titles and the UEFA Champions League.
The Brief
Chelsea FC wanted to generate awareness about upcoming football fixtures within the London area, using a digital audio solution.
The Delivery
We created a bespoke Spotify audio advertising plan targeting key postcode areas across London where we knew their core fan base was located.
The Results
- Over 155,000 spotify ads served
- We reached over 50,000 spotify listeners
- Achieved a frequency of 2.98, Spotify recommend at least 2 – 3 opportunities to hear
- Drove over 300 listeners directly to site from the Spotify App
- Achieved a click though rate 0.22%, Spotify global benchmark is only 0.1%
Hammond Cars are motoring along with Spotify Ads
Raising brand awareness through cost effective digital media
Hammond Cars are motoring along with Spotify Ads
The Client
Hammond Cars is a family-owned business established in 1974. We are East Anglia’s leading independent used car dealership, handpicking the best quality cars at the lowest prices.
With three dealerships across the East of England, located in Great Yarmouth, Ipswich and Norwich, we have a combined group stock of over 600 used cars.
The Brief
Raise brand awareness through cost effective digital media that covered a variety of devices
The Delivery
We presented the client with a strategic digital activity plan to utilise Spotify Advertising using a selection of audio and video formats.
The Results
- Over 410,000 impressions served
- Reached over 71,000 Spotify listeners
- Achieved a frequency of 5.9, Spotify recommend at least a 2-3 frequency is achieved
- Over 2,000 tapped the banner and visited their website directly from Spotify
- Achieved a click through rate of 0.50%, the global benchmark set by Spotify is only 0.1%
We employed Spotify to target job seekers.
We utilised the power of Spotify to build awareness and drive job applications in Bangalore.
We employed Spotify to target job seekers.
The Client
Webhelp are one of the UK’s fastest growing customer experience outsourcers and are leading the way in an ever-changing world of communications, with clients across the Travel, Telco and automotive sectors. As an agency, we are a trusted marketing partner on both a national and international level.
The Brief
Webhelp wanted to reach their audience via a different medium in Bangalore to promote their employment opportunities.
The Delivery
We presented a targeted Spotify audio plan to Webhelp to reach their target audience within Bangalore using a new medium they had not used overseas previously. We contextualised the audio creative to ensure we drove the best possible impact.
The Results
- We served over 220,000 Spotify ads
- Reached over 178,000 Spotify listeners
- Achieved a click through rate of 4.22%, Spotifys global benchmark is only 0.1%
- Drove over 4,000 spotify listeners directly in to Webhelps job site from the Spotify app
Memorable campaigns for The NMA
Increase brand awareness and footfall for a local legend
Memorable campaigns for The NMA
The Client
The National Memorial Arboretum is a memorial site commemorating the lives lost during battles during the First World War.
The Brief
They want to encourage people to visit their grounds and become the place for everyone in the community to enjoy and remember.
The Delivery
To resonate with their audiences, we produced two videos – one for quiet lifers and family orientated. We placed them in various scenes around the location to capture the experience each target audience set would relate to.
We also planned media around local areas across All4, SkyAdsmart, Mobile, DOOH, YouTube and Spotify to target the right audience. Additionally, we had bus T-sides within the city of Stoke.
The Results
DOOH delivered 133,921 Impressions, totalling 67,846 screenplays.
ITV Hub and All 4 and Sky Adsmart targeted households with Kids 0-11 within an 11-mile x 11-mile radius of key outdoor sites and adults 50+ within a 70-minute drive from The National Memorial Arboretum.
A similar approach was applied on YouTube, targeting parents with children between the ages of 0-17, focusing on their interest in finding local events and activities.
To increase the local impact of our outdoor campaigns, we spread across Google ads, targeting high keyword searches within key areas, namely Derbyshire, Staffordshire, Leicestershire, & West Midlands.
With Spotify, we targeted Sheffield, generating 247,564 impressions, with a reach of 62,414 and 476 clicks.
Additionally, we ran display adverts across apps and domains like The Guardian and Sports Bible, receiving a massive 840,415 impressions, 4,303 clicks and a 0.51% CT.
Boots UKs recruitment campaign hit the right frequency.
Increasing the volume of potential employees using Digital Audio.
Boots UKs recruitment campaign hit the right frequency.
The Client
Boots UK has been the leading health and beauty retailer for the last 170 years. With over 2,200 stores that range from pharmacies to health and beauty stores, their mission is to put their customers’ health in the palm of their hands.
The Brief
Boots wanted to run a requirement campaign across the East Midlands to find full-time, permanent staff for their growing services team.
The campaign needed to reach 18+ year-olds seeking a new challenge and career with an internationally recognised brand that inspires people to learn and grow.
The Delivery
We delivered a bespoke audio campaign across various popular publishers, including YouTube and Spotify, targeting adults 18+ within the East Midlands area.
We complemented this activity with a 6″ second non-skippable YouTube ad that served over 970,000 impressions to active users looking for a ‘new career’, ‘new job’ and ‘new challenge.’
Results
The audio text-back campaign drove 65 direct texts, which were converted into interviews and job offers.
The YouTube campaign directed users to their bespoke URL to apply for opening roles – serving 67% of impressions via smart devices.