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Wonder what we’ve been up to lately? Check out our case studies.
Oat-standing video production for the OG dairy alternative.
This tOatly awesome client was highly satisfield – “These guys were grafters. Unphased by tricky briefs and torrential rain they went above and beyond to help deliver humorous content. A great crew to work with”
Oat-standing video production for the OG dairy alternative.
The Client
Oatly is a well-known Swedish company that creates dairy-free alternatives with a key ingredient – oat.
The Brief
Capture key moments at The Golden Spurtle Championship in Scotland, where oat lovers gather to serve up the best porridge on the planet.
Thereafter, cut, edit and stitch together a delicious video to engage their social media audience.
The Delivery
Our creative department, Fork The Waffle, flew out to Scotland to start filming. The team met up with the Oatly crew who would be present to interview contestants on the day and collaborate with filming.
We applied our marketing know how to Can Can’s website.
With a combination of mobile-first design and localised SEO we dramatically increased organic traffic and online finance applications.
We applied our marketing know how to Can Can’s website.
The Client
Can Can Car Finance offer quick and easy car finance and were formed in 2011. They were the first broker in the UK to have a direct link to Equifax Credit Reference agency and have since enabled tens of thousands of car buyers to access the car of their dreams.
The Brief
Can Can tasked us with creating a new, simple, user-friendly website to help customers quickly get an idea of their creditworthiness, with the ultimate aim of increasing lead generation for the business.
The Delivery
We produced a website with a mobile first view, based on the analytical insight we had to hand. This led to making improvements to calls to actions in key places around the site giving users more touch points to easily reach the key area of the site where they can conduct an online finance application. Along with this we conducted a full audit of the site making improvements to page titles, headings and content all of which would benefit their organic visibility.
The results (in 6 months)
- 30% increase in organic traffic
- 70% increase in applications
Sofa-king brilliant TV campaign for La-Z-Boy UK.
Reclining against productivity, one seat at a time.
Sofa-king brilliant TV campaign for La-Z-Boy UK.
The Client
When you think of high-quality recliner chairs, La-Z-Boy is the company that introduced them into the furniture world.
Founded in 1927 in America, this furniture brand has seen enormous success and over the years has branched out across the world. They entered the UK in 2009, and it is designed and manufactured here.
The Brief
To further enter into the UK retail market and adapt to keep up with new customers, La-Z-boy created a “Long Live The Lazy” campaign to target the confidently comfortable people who are quite happy with being lazy.
To showcase this, they wanted a TV advert that expressed their campaign values and beliefs and in turn, increased brand awareness.
The Delivery
Our creative team planned an entire shoot day to capture their story in all its glory. Location, actors, props and all filming logistics, our team pulled it all together.
From there, our videographers edited the final video and our media team booked the advert onto Sky TV.
How we Crackd the no-egg egg market.
“CNS are a pleasure to work with, helping streamline the whole campaign process from planning through to delivery. We were pleased with our campaign’s success and continued support from CNS.”
How we Crackd the no-egg egg market.
The Client
With the plant-based and vegan market growing, Crackd has placed themselves as a challenger brand, bringing to life the UK’s first liquid plant-based “no-egg egg”. Their vision is to empower those who can’t, don’t or won’t eat eggs and cook without compromise.
The Brief
Ahead of one of Crackd’s key trading periods (Christmas, Veganuary and Pancake Day), they wanted to ensure they were front of mind for consumers who will be looking for egg alternatives or in market for vegan products. The ambition was to build their overall brand awareness with specific and relevant consumers.
The Delivery
CNS deployed a multi-channel marketing strategy to build brand awareness and consideration over an 8-week period.
Using Skyrise intelligence, we were able to identify and target vegan clusters where we delivered a cohesive and targeted digital outdoor campaign. We then used phone targeting to get back in front of the vegan audience that had been in close proximity to Crackd billboards.
Targeted campaigns were then employed across YouTube, Facebook and AdSmart, targeting relevant audiences with vegan propensities to build effective brand awareness within the core demographic. To build broader brand awareness and reach a mass audience within relevant locations, we ran an extensive t-side bus campaign in major cities across the UK, including London, Manchester, Glasgow and Birmingham.
The Results
By running a multi-channel campaign, successfully combining mass reach and careful targeting, we delivered over 5.5 million impacts across the campaign. During a core period for Crackd, the campaign helped to deliver impressive uplifts in brand awareness and consideration.
Client Quote
“CNS are a pleasure to work with, helping streamline the whole campaign process from planning through to delivery. We were pleased with our campaign’s success and continued support from CNS.”
We fixed up a great TV ad for Soudal
We hit the nail on the head to drive a new message for their FixAll product.
We fixed up a great TV ad for Soudal
The Client
Soudal is one of the largest European manufacturers of adhesives and sealants. They are market-leading, spanning across five continents.
The Brief
With a wide range of products, they wanted to educate builders and homeowners on their revolutionary product – the Fix All sealant.
They didn’t want something basic and boring. They needed a face-paced, memorable yet entertaining.
The Delivery
From brainstorming to storyboarding, we screwed together a script with an outstanding video. Our team managed the entire production from sourcing actors to finding the perfect location to bring the brand’s story to life.
Driving awareness for LADbible
How CNS helped to spread the important message of the ‘Someone You Love’ campaign.
Driving awareness for LADbible
The Client
Founded in 2012, LADbible Group has grown to become one of the biggest social publishers in the world.
It has been widely recognised across the industry for its impactful and perception-changing campaigns. It’s the number one authoritative voice in social media and knows how to drive engagement on a global scale.
The Brief
LADbible approached CNS to help them raise awareness about their latest campaign, ‘Someone You Love’.
‘Someone You Love’ aims to end the stigma around talking about abortion and inform people of the stipulations in their country. They also want to educate audiences on how they can help women in the US after the Supreme Court overturned the right for abortion to be legal across America.
The Delivery
CNS worked with LADbible to book location-specific Digital Vans to promote the message throughout Parliament Square in London.
This outdoor activity helped build awareness, increase engagement and generate PR activity.
CNS were extremely proud to be involved in such an impactful and important campaign.
Casting the web over Sheffield job seekers.
We utilised the power of multi-channel advertising to build awareness and drive job applications in one of the UK’s major cities.
Casting the web over Sheffield job seekers.
The Client
Webhelp are one of the UK’s fastest growing customer experience outsourcers and are leading the way in an ever-changing world of communications, with clients across the Travel, Telco and automotive sectors. As an agency, we are a trusted marketing partner on both a national and international level.
The Brief
Following a new contract that Webhelp UK had won, they wanted to run a campaign driving job applications to ultimately fill a large number of vacancies in Sheffield.
The Delivery
We devised a multichannel plan, combining the tactical targeting of digital marketing platforms (through search and display campaigns) with the reach and impact of traditional Outdoor media. To drive mass awareness and maximise the effectiveness of our outdoor campaign, we delivered an outdoor takeover of Sheffield, running ads across trams, throughout the train station, over billboards and through Meadowhall digital screens.
The Results
The campaign successfully built job vacancy awareness to 1.6M people browsing the Internet and approximately 1.7M people whilst commuting. In total over 54,000 people clicked through to the website, successfully driving more than 5,600 applications through the campaign.
We supercharged ChargedEV’s website to drive more sales.
We’ve been with ChargedEV since the early days, when EV’s were the future, and together we’ve played a part in shaping the EV charger marketplace.
We supercharged ChargedEV’s website to drive more sales.
The Client
ChargedEV are the largest independent installer in the UK, with 10 years experience in EV Charging. They offer a selection of the UK’s favourite EV chargepoints for the best functionality, aesthetics and reliability.
The Brief
ChargedEV tasked us with creating an impactful website that reflected the sector they operate in, their brand and ethos, but with the ultimate aim of increasing lead generation for the business and helping them to grow their brand.
The Delivery
We delivered a futuristic, modern and responsive website that reflected the ChargedEV brand and ethos, along with ensuring we had sufficient, and key, calls to action placed in prominent areas to help guide users to the desired areas of their website. This resulted in a big increase in their lead generation and conversion rates.
The Results (in 6 months)
- A 30% increase in user sessions and 20% increase in new users.
- A 50% increase in telephone enquiries.
- A 35% increase in installation applications.
Delivering showstopping ROI for theatre.
“We have a great working relationship with CNS, their responsiveness and expertise are certainly valuable and it’s excellent that they can turn around campaign launches so quickly. CNS really make a difference in the success of our marketing.”
Delivering showstopping ROI for theatre.
The Clients
For 125 years, Wolverhampton Grand Theatre has been hosting incredible productions in the heart of the West Midlands.
The three-tiered Victorian auditorium has been home to one of the UK’s biggest pantomimes, along with various concerts, musicals and much more.
The Brief
Wolverhampton Grand Theatre wanted to drive low-cost traffic to their website whilst maximising ticket sales. Additionally, they also wanted to optimise their cost per transaction.
Understanding the power of Meta, CNS devised a plan to meet these objectives.
The Delivery
Whether advertising Gangsta Granny to Parents, Kinky Boots to Theatre Enthusiasts or Chicago to those mad for musicals, CNS leveraged Meta’s audience data to provide outstanding results.
Through data and research, CNS discovered the interest in Pantomime’s gaining momentum from August. This was the perfect time to plant the seed by building brand awareness and being present early in the audience’s buying journey.
By running a low-cost brand awareness campaign, we established a foundation ready to drive sales in October, November and December.
CNS also generated new interest from families looking for Pantomimes or looking for family events in the run-up to Christmas. Additionally, Pixel data was used to re-engage their existing audience for less.
Results like turning £1 into £32.54 return in ticket sales say a lot about this paid ad performance. Not to mention a 32 x return on ad spend, driving up purchase values and perfect cost per transaction.
Launching a new Rum with finger-lickin good video content
We served up an engaging video to ignite Dead Mans Fingers’ new KFC spiced rum.
Launching a new Rum with finger-lickin good video content
The Client
KFC and Dead Mans Fingers are well-known worldwide for the cluckin’ great food and drinks. They’ve now partnered to create an 11 Herbed and Spiced Rum.
The Brief
To educate their audience on how to enjoy their new rum whilst mixing in both of the brand’s messaging, they needed a tasty cocktail tutorial video to spread across online media channels for PR purposes.
The Delivery
Our videographers headed down to London to capture all the best shots of the cocktail making. Then the editing began, choosing the best audio to match the action, topping it off with incredible 3D animation and script to plate it up.
A sparklingly clean TV Ad for Ebac
Ebac needed a captivating video to communicate the core message.
A sparklingly clean TV Ad for Ebac
The Client
Ebac is an industry leader when it comes to washing machines and dehumidifiers. They are also the only company that manufactures them in the UK.
The Brief
To increase brand awareness and recognition, they wanted to target people across the country in the one place where it matters most – at home. To achieve this, they needed an attention-grabbing TV advert that speaks directly to their target audience.
The Delivery
The story of EBAC is synonymous with founder and CEO, John Elliot’s life, so there is no better narrator to tell the story of the brand. This personal approach will resonate with the audience due to John’s charming manner and expertise – sending the desired message of quality and reliability.
We mixed it up for VK on YouTube
A highly targeted, cost-effective digital media campaign
We mixed it up for VK on YouTube
The Client
VK drinks are part of Global Brands based by in Chesterfield. Established in 1997 by entrepreneur Steve Perez, Global Brands has grown to become one of the country’s leading independent drinks businesses. They provide a range of products across premium spirits, tonics, mixers, soft drinks, RTDs and beer categories. Currently they have 17 brands and they are sold in 55 countries worldwide.
The Brief
VK approached us to develop a plan to reach their target audience to raise awareness about their collaboration with Schuh and their competition to win a years supply of shoes, featuring Tom Malone of Googlebox fame.
The Delivery
We created a tailor made plan to use YouTube advertising with an emphasis on bumper ads with instream ads included, which would drive massive impact with cost efficiency in mind.
The Results
- Over 4.3 million YouTube ads served
- Over 2.6 million Youtube ads served on TV
- Over 76,000 views
- Achieved an average cost per view of just 4p
- Over 639 direct conversions with a further 322,000 post view conversions
- YouTube Bumper ad achieved a conversion rate of 40%
Boots UKs recruitment campaign hit the right frequency.
Increasing the volume of potential employees using Digital Audio.
Boots UKs recruitment campaign hit the right frequency.
The Client
Boots UK has been the leading health and beauty retailer for the last 170 years. With over 2,200 stores that range from pharmacies to health and beauty stores, their mission is to put their customers’ health in the palm of their hands.
The Brief
Boots wanted to run a requirement campaign across the East Midlands to find full-time, permanent staff for their growing services team.
The campaign needed to reach 18+ year-olds seeking a new challenge and career with an internationally recognised brand that inspires people to learn and grow.
The Delivery
We delivered a bespoke audio campaign across various popular publishers, including YouTube and Spotify, targeting adults 18+ within the East Midlands area.
We complemented this activity with a 6″ second non-skippable YouTube ad that served over 970,000 impressions to active users looking for a ‘new career’, ‘new job’ and ‘new challenge.’
Results
The audio text-back campaign drove 65 direct texts, which were converted into interviews and job offers.
The YouTube campaign directed users to their bespoke URL to apply for opening roles – serving 67% of impressions via smart devices.
A Range of media platforms help new store launches.
The Range utilise multi-media campaigns to increase store launches awareness and drive footfall.
A Range of media platforms help new store launches.
The Client
Since opening in 1989, The Range is now the fastest growing retailer in the UK. With over 175 stores nationwide and stocking over 65,000 products they are constantly renewing, updating and expanding.
CNS have been the media partner of The Range for numerous years, through which we’ve helped them to grow their brand and launch multiple new stores through targeted media campaigns.
The Brief
As part of their continued growth plan, The Range asked us to plan and deliver a full launch campaign for their new store in Cheltenham, with the aim of increasing brand awareness in the store’s retail footprint and driving footfall over the opening weekend.
The Delivery
For this particular store launch project, we ran a one month multi-media campaign, combining Radio and Press Advertising to ensure mass reach, with tactical Out of Home Advertising and targeted Digital campaigns, designed to get in front of The Range’s core demo in Cheltenham and the surrounding area.
The Results
Over 200,000 people in/around Cheltenham were made aware of the store launch, with over 8,000 clicks through to the Cheltenham store webpage. Across the launch weekend, hundreds of people attended the store, which continues to go from strength to strength.
Client Quote
We’ve worked with CNS for a number of years, both on national brand campaigns and tactical store launch campaigns. I see CNS media as an extension of our own marketing department – they are extremely flexible and responsive, which is really important to us working within a fast moving sector.
This TV ad is simply the zest!
How we freshened up Hooch’s summer campaign.
This TV ad is simply the zest!
The Client
Hooch is the good-time, no-stress, original alcoholic lemon brew. It began life in the 90s – totally shaking up the scene. Relaunched in 2012, it’s a classic, still beloved by its original drinkers, whilst a new generation of ravers and misbehavers have fallen for the brand.
The Brief
Hooch approached us to help bring to life their concept for their summer TV advert. They wanted to create something that conveyed the brand’s messages: a big flavour, the British summertime and the ‘Outrageously refreshing’ tagline (all with a sprinkling of good old-fashioned British humour).
The Delivery
We took Global Brands’ concept, applied it to the budget, and worked with them to see how we could bring it to life. Managing the logistics of this entire production whilst also running the project effectively from a time, resource and budget perspective.
Our team illustrated the concept on a storyboard, wrote the script and managed the Clearcast process from start to finish, ensuring we kept to ASA and BCAP regulations.
Using our local and media connections, we sourced the full advertising cast and selected the perfect shoot location. Filming took place on one (thankfully) sunny day in May, and we are absolutely buzzing about the results!
Hitting a hole in one with Gravity’s awareness campaign
We used targeted OOH, DOOH and paid social in and around South West London to attract new customers to Gravity Wandsworth.
Hitting a hole in one with Gravity’s awareness campaign
The Client
Gravity Wandsworth is an active entertainment centre, a Gravity franchise with over 22 parks spread across the country. Since 2014, they’ve become leaders in the active entertainment industry and are expanding across borders.
Gravity Wandsworth opened its doors in the Summer of 2021, becoming London’s first active entertainment centre.
The Brief
Gravity Wandsworth needed a high-impact campaign to welcome a new audience to their park and increase brand awareness.
The Delivery
We ran their campaign across multiple targeted OOH formats within the proximity of Gravity Wandsworth, using Skyrise data.
- 67 Roadside sheets delivering 5,553,860 impacts
- 28 Underground Sheets, generating 4,145,480 impacts
- 170 Buses which drove 2,249,820 impacts
- 170 LEP’s returned 6,970,930 impacts
- 1,465 Digital Screens with 419,142 active for 1,164 hours
- 100+ Hero Locations delivering high impact and premium brand feel
Together, we ran paid social, which generated the following:
- YouTube Ads delivered high impressions of 1,759,256
- Paid Social (Facebook & Instagram) doubled their revenue, generating 420,887 impressions and reaching 142,856 people.
From measuring the actual footfall, CNS drove over 3,200 unique visitors to Gravity Wandsworth from our messaging.
A grate rebrand for Cheese Box Club
“We are so happy with the work they have done for Cheese Box Club and would recommend to anyone looking for a creative team to help them in their next project.”
A grate rebrand for Cheese Box Club
The Client
Cheese Box Club is a family-owned business who are serious cheese lovers, delivering unique cheese boxes to your door. They knew their brand was gouda, they just needed something feta 🧀
The Brief
To make their branding cheddar, they wanted design elements that highlighted their light-hearted, educational and friendly nature to their fellow cheese lovers.
The Delivery
We put our forks together and cooked up a fresh brand identity using market research. Let’s just say, we served a full logo, website redesign and branding guidelines on a platter 🧀
The Results
Sink your teeth into their new website to get a taste 😉 https://www.cheeseboxclub.co.uk/
Client Quote
“Well, what can we say apart from, fantastic experience from start to finish.
When we first reached out to the team to help us with the rebrand, we were welcomed with open arms. The team were knowledgeable, approachable and creative.
Throughout our time we have known CNS they have always been there to help and nothing was too much of an ask. They collaborated well with our developers making our rebrand seamless.
We are so happy with the work they have done for Cheese Box Club and would recommend to anyone looking for a creative team to help them in their next project.
Thank you again. Special thanks to Curt and Leala.”
Memorable campaigns for The NMA
Increase brand awareness and footfall for a local legend
Memorable campaigns for The NMA
The Client
The National Memorial Arboretum is a memorial site commemorating the lives lost during battles during the First World War.
The Brief
They want to encourage people to visit their grounds and become the place for everyone in the community to enjoy and remember.
The Delivery
To resonate with their audiences, we produced two videos – one for quiet lifers and family orientated. We placed them in various scenes around the location to capture the experience each target audience set would relate to.
We also planned media around local areas across All4, SkyAdsmart, Mobile, DOOH, YouTube and Spotify to target the right audience. Additionally, we had bus T-sides within the city of Stoke.
The Results
DOOH delivered 133,921 Impressions, totalling 67,846 screenplays.
ITV Hub and All 4 and Sky Adsmart targeted households with Kids 0-11 within an 11-mile x 11-mile radius of key outdoor sites and adults 50+ within a 70-minute drive from The National Memorial Arboretum.
A similar approach was applied on YouTube, targeting parents with children between the ages of 0-17, focusing on their interest in finding local events and activities.
To increase the local impact of our outdoor campaigns, we spread across Google ads, targeting high keyword searches within key areas, namely Derbyshire, Staffordshire, Leicestershire, & West Midlands.
With Spotify, we targeted Sheffield, generating 247,564 impressions, with a reach of 62,414 and 476 clicks.
Additionally, we ran display adverts across apps and domains like The Guardian and Sports Bible, receiving a massive 840,415 impressions, 4,303 clicks and a 0.51% CT.
Paving the road for RoSPAs TikTok journey
To deliver RoSPA’s safety mission, we produced educational videos.
Paving the road for RoSPAs TikTok journey
The Client
RoSPA is a non-profit organisation that wants everyone to live a safe life. They aim to reduce the risks of accidents on the road, at work, at home, and leisure.
The Brief
They needed to produce educational videos on motorbike road safety, with a focus on them being relatable to retain viewership.
The Delivery
Firstly, we found locations to shoot specific safety procedures. We had to liaise with local councils to close roads for filming. Then we hired a bike and driver to perform each procedure.
We used walkie-talkies to communicate on each end of the shot.
The Result
By producing a clear instructional video, we produced short, snappy yet deeply educational videos perfect for social media use and their target audience.
Taking Blue Islands Boxing Day campaign sky high
We fueled Blue Island’s campaign with targeted TV & Digital Advertising and it sent their brand awareness soaring.
Taking Blue Islands Boxing Day campaign sky high
The Client
Blue Islands is an independently owned regional airline which has been serving simple flying since 2006 in the heart of the Channel Islands. They focus on the difference in providing affordable, quality air travel from various parts of the UK to Jersey.
The Brief
Blue Islands wanted effective advertising to drive brand awareness and flight ticket sales alongside their upcoming Boxing Day sale. They wanted to target the airports their flights depart from, covering the surrounding areas.
The Delivery
Our strategy was simple – analyse audience behaviour to direct their campaign to prospect and retarget.
From the 26th of December 2022 to the 15th of January 2023, we ran their TV campaign, specifically across Sky Adsmart and All4, targeting airport locations amongst their target audience.
Targeting mobile and desktop, we deployed display ads using informed geo locations, identifying areas of opportunity based on audience penetration and market size. Additionally, we used contextual and temporal activation overlayed with predictive pixel-based strategies and retargeted users that dropped off the site before converting.
The Results
We reached over 3 million impressions across all programmatic displays. Additionally, TV campaigns reached an impressive 685K impressions. Facebook campaigns received 839,827 impressions with over 7000 link clicks, targeting key locations where airports are located.
CNS are the natural choice for A.Vogel.
We helped AVogel gain a huge influx of new web visitors and increased sales on and off line through the power of TV.
CNS are the natural choice for A.Vogel.
The Client
Founded in 1923 by Swiss natural health pioneer Alfred Vogel, A Vogel is one of the leading providers of organic herbal medicine and nutritional supplements worldwide.
The brand has a huge product range, including natural treatments for cold and flu, hayfever and eczema, and is stocked by high street stores including Boots, Holland and Barrett, and Superdrug.
The Brief
A Vogel wanted to raise awareness and drive purchases (in store and online) of their natural cold and flu remedy (Enchinaforce). Looking to target the core target audience ABC1 55+, particularly in the lead up to, and during prime cold and flu season.
The Delivery
At CNS, we ran a TV campaign which blended high impact programming like Good Morning Britain (ITV) and carefully selected Sky peak content with great value daytime spots on Sky and Channel 4. This ensured the client achieved maximum reach and frequency across the target audience, in a cost-efficient manner.
The Results
Over the campaign, we saw an 89% increase in New Users to Website YoY. On top of this, online sales more than doubled, alongside uplifts from offline sales too. Results were particularly impressive over Christmas where we delivered some high value, key TV spots, with website performance outperforming any other year on record.
Client Quote
“Having worked with many agencies over the years I have to say working with CNS has been the best. Having never done TV advertising before CNS guided us through the entire process start to finish helping us with any challenges we faced and delivering an excellent advert that’s helped drive brand awareness.
The team at CNS go above and beyond to deliver results and it feels more like working with colleagues not an agency as they really get behind the product like it’s their own. They have a passion for what they do and it really shines, there is no better team to work with!
Thanks to the team at CNS for delivering results, helping build our brand and being a pleasure to work with.”
How we used TV to radiate success for Ecostrad.
Planning relevant TV campaigns for Ecostrad helped to drive significant increases in web visitors and revenue.
How we used TV to radiate success for Ecostrad.
The Client
Ecostrad understands the needs of the changing world to be more energy efficient and the adoption of more electric solutions. With domestic and commercial heating at a crossroads, Ecostrad is pioneering outstanding electric products combined with cutting-edge control systems.
The Brief
Ecostrad is keen to become the leading electric radiator provider, to build their brand awareness so they become the first option for homeowners and businesses when adopting electric heating solutions. To build their brand they wanted to use TV’s unique capabilities to help reach a mass audience, within a relevant environment.
The Delivery
Due to the need to reach homeowners, we focused on Channel 4, the leading station for home content and ABC1 Adults. Based on client data and delivery capabilities, we prioritised C4 North, running an all-time campaign. This allowed us to blend high-impact peak programming (including Grand Designs) alongside cost-efficient daytime spots across a large station, ensuring both reach and frequency.
The Results
Over the 8-week campaign, we drove a 185% increase in year-on-year traffic and saw a +151% period-on-period traffic increase. Their website tracked revenue was up a huge +93% year on year across our campaign period. We saw noticeable increases in traffic coming through Northern cities vs. previous periods, aligning with our TV campaign coverage.
Reassuringly, while daytime and non-contextually relevant spots saw positive boosts in traffic, contextually relevant peak spots saw the most impressive immediate uplifts in traffic (including Location Location Location, Grand Designs, George Clarke’s Old House New House, and Extraordinary Extensions).
Client Quote
“All I can say, is that from our first interaction as a business through to the present day, I have been thoroughly impressed with CNS. I find dealing with the team an utterly refreshing experience. There hasn’t been a single time where I’ve felt unsupported, misunderstood, unreassured or in any doubt that we’re are dealing with the best in the business. I would like to say a big thanks to everyone, but Kim & Adele especially for everything they’ve done to help us execute our vision. In my opinion CNS Media is the agency that all others should be keeping very close tabs on.”
C’est bon, c’est Bonne Maman.
Bonne Maman utilised digital billboards to target affluent supermarket shoppers at the point of purchase.
C’est bon, c’est Bonne Maman.
The Client
Founded in a small village in the Southwest of France, Bonne Maman wanted to bring people closer through time-honored family recipes and love for homemade food.
The brand continues to innovate and add new products, with a wide variety of products ranging from jams and marmalades through to yoghurts, biscuits and cakes. They’re stocked by major supermarkets across the UK including Tesco, Sainsburys and Asda.
The Brief
As their product line continues to grow, Bonne Maman wanted to remain at the forefront of affluent shoppers’ minds at, and immediately before, the point of purchase.
The Delivery
At CNS we ran a tactical outdoor campaign, utlising digital 6 sheets outside key supermarkets that stock Bonne Maman products – Asda, Sainsburys and Tesco. This ensured brand awareness in the right place, at the right time as the target market entered their chosen supermarket.
The Results
We successfully delivered over 37m impacts to individuals who were in-market and at the point of purchase across a 13 week period, resulting in a strong increase in product sales. Across Bonne Maman’s periods of activity they secured 21% share of voice vs. their competitors, with some tactical bursts having a full 100% share of market.
How we supercharged EO’s growth.
“CNS played a key role in helping EO grow from a small UK-based startup to one of the fastest growing businesses in Europe”
How we supercharged EO’s growth.
The Client
EO Charging is a forward-thinking and modern company that specialises in designing electric vehicle charging solutions for homes, destinations and commercial environments. They’re advocates of a sustainable lifestyle and pride themselves on being a driving force for a better future for our planet. They’re also ranked number 30 in the Financial Times list of Europe’s fastest-growing companies.
The Brief
EO Charging approached CNS for help with their digital marketing and social media, knowing that our extensive experience in the EV charging sector would prove invaluable.
The Delivery
Working in close collaboration with EO, we helped to develop a brand strategy and modern tone of voice for their social media platforms; and a cost-per-acquisition-based digital marketing strategy.
Client Testimonial
“CNS played a key role in helping EO grow from a small UK-based startup to one of the fastest growing businesses in Europe” (according to the Financial Times FT1000 list). The team supported us in not only driving brand awareness but also acquiring new B2B & B2C customers. We worked with the team for almost two years and can attribute a significant proportion of our growth to their support across both digital marketing and social media.”
Miles Freeman | Marketing Director
Midlands Air Ambulance Flying Across OOH & Radio
“I know we can rely on CNS Media to provide key support to ensure we achieve a strong return on investment.”
Midlands Air Ambulance Flying Across OOH & Radio
The Client
Midlands Ambulance Charity is an independent organisation that funds and operates three air ambulances and a fleet of critical care cars covering six Midlands counties with pre-hospital care to help save lives in emergency situations.
The Brief
The charity needed a cost-effective yet impactful media plan that continuously and clearly communicates to the right people about how their support can make their life-saving missions possible within their local areas.
The Delivery
Since 2020, we’ve planned various strategic OOHs and radio campaigns across their local areas due to how broad their target audience is, more specifically in areas with large foot traffic.
This is why using OOH on petrol pumps at local petrol stations and DOOH in Eastgate Shopping Mall is perfect for precision targeting.
Placing the charity’s messaging across the counties they operate namely, Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands, we’ve effectively generated more awareness about the vital service.
The Results
With continuous bursts using this strategy, Midlands Air Ambulance Charity has seen a significant increase in awareness and subsequently engagement and donations across areas where campaigns were live.
Notably, we booked airtime on Greatest Hits Radio (Staffordshire) impacting 173,249 people and Signal One which totalled an impact of 576,980 people!
Client Quote
“CNS Media first supported our charity during the first lockdown, helping to provide key sites to help raise awareness of our daily service.
This was the start of a strong working relationship with the team, who understood our vital service and the importance of raising funds to keep our daily service operational.
I know we can rely on CNS Media to provide key support to ensure we achieve a strong return on investment.”
Helen Stevens, Head of Marketing & Communications for Midlands Air Ambulance Charity.
Thirst-quenching product video for Wassen
Find out how we hydrated their brand awareness campaign.
Thirst-quenching product video for Wassen
The Client
Wassen are mineral experts that have been operating since 1982. Their products aim to provide nutritional supplements and solutions to promote health and wellness.
The Brief
They needed a video to fuel their brand awareness campaign, with a key focus on showcasing their unique product range whilst highlighting their nutritional benefits.
The Delivery
To make an educational yet engaging video, we used green screening, videography and photography to produce this, along with intricate editing to bring this campaign to life.
Gold standard TV planning for H&T Pawnbrokers
Audience data led effective planning for TV campaigns for H&T Pawnbrokers to drive significant increases in footfall to key stores.
Gold standard TV planning for H&T Pawnbrokers
The Client
H&T Pawnbrokers is the UK’s leading pawnbroker since 1857 who have been offering financial services on the high streets in key locations nationwide.
The Brief
H&T were looking to increase footfall to specific stores. Additionally, they aimed to increase brand awareness, highlighting their core services.
The Delivery
Using high quality data, we ran a targeted campaign across 31 H&T stores.
By ring-fencing each store within 500 metres, we delivered DOOH and complimented it with both audio and mobile retargeting.
The audience was defined by people who had visited other websites that consumers may have visited, indicating that they were in the market for diamonds at this key time.
The Results
Following the campaign, H&T matched back that the campaign had significantly increased footfall.
Using mobile SDK tracking via Adsquare, we were able to track that 2,172 individuals who had come into contact with the DOOH visited one of the 31 targeted H&T stores.
While the campaign was live H&T saw an uplift of 21% in new customers across the targeted stores, compared to a 2% uplift across the rest of the stores in the group.
Accolade Wines were Reel thirsty for Insta content
To give a taste of our creativity, we filmed creative Reels to capture the essence of Echo Falls and Jam Shed.
Accolade Wines were Reel thirsty for Insta content
The Client
Accolade Wines is a world-class winemaker, housing a range of incredible wines, two, in particular, were Jam Shed and Echo Falls.
Jam Shed is a wine that doesn’t take itself too seriously. They are proud of the tasty, gluggable and jammy wine. Echo Falls is a popular wine loved nationally, producing great wine and a great price.
The Brief
Since realising that Instagram Reels were picking up insane reach and engagement, Accolade Wines wanted a more creative perspective on upcoming Reels for Jam Shed and Echo Falls.
For each brand the briefs were different. For Jam Shed they wanted something outrageous, weird, quirky and fun whereas Echo Falls required a more clean, cute and trendy approach. Ultimately, they wanted to generate brand awareness, focus on upcoming products and spike conversations in their respective communities.
The Delivery
Each month, we’d discuss ideas and create a storyboard to capture the delivery of each shot. We’d also research to identify trending trends and how we could represent each brand.
The Results
Since the delivery, combined videos have received a whopping 314,600 views, with impressive engagement. Ignoring the stats, we produced amazing videos that hit every detail of the brief but also captured our video editing skills from green screening to pristine editing.
Client Quote
From initial concept development through to final asset delivery, the team bring great energy and creativity to every step of the process. Their collaborative nature, dedication to quality, and ability to understand and execute our different brand objectives have resulted in amazing Reels that effectively communicate to our target audiences. The results speak for themselves – our social media followers have lapped up the content!
Going the extra mile to charge up EV Extras
“The team at CNS ensure our advertising budget is spent wisely across a wide variety of media and represents value at all times. The team have helped us grow our business exponentially whilst keeping advertising spend under control.”
Going the extra mile to charge up EV Extras
The Client
EV Extras aims for a greener future by supporting the electrical vehicle industry with world-class charging cables and equipment for all vehicle models.
The Brief
EV Extras wanted to enter the online market for electric vehicle chargers.
To supercharge their efforts and drive more sales, we electrified their online strategy with cost-effective PPC campaigns.
As a result, they wanted to effectively increase brand awareness.
The Delivery
Over a period of 12 months, we looked at the highest volume for cart values.
Optimising each campaign based on the highest purchases, we delivered over 78,000 clicks to their online store.
Additionally, we sparked over 8.5 million impressions.
The Result
- 67% growth in revenue
- over 900% ROAS
- 18% growth in basket value
- 86% growth in brand-related searches
Streaming Streamline on programmatic OOH
Our OOH ads made a big impression across London and The South East
Streaming Streamline on programmatic OOH
The Client
Streamline is a bariatric provider that cares for people during their weight loss journey. It’s led by surgeons to ensure patients receive the care and results they want.
The Brief
They wanted to target OOH ads to females 35-55 who are interested in Weight loss surgery or medication – specifically London and the South East with a focus on Reading.
The Delivery
Using digital displays, we scheduled their campaign across London and the South East to deliver ads according to the rules. This enabled us to target, impression-based ad serving. We ran across D6 and D48 digital screens to deliver over 240k impressions.
The Result
In the first few weeks of the campaign we started to see a considerable increase in returning website users – as weightloss surgery is a very considered purchase, you’d expect eventual customers to visit the website multiple times before taking action as their confidence in the brand grows.
Diss Is How We Do TV Advertising
“TV is only for big brands and big budgets” – is a common misconception.
Diss Is How We Do TV Advertising
The Client
John Doe of Diss has been a carpet and furniture retailer in Norfolk for the last 40 years and has grown strength by strength.
The Brief
They wanted to challenge the misconception that “TV is only for big brands and big budgets”.
They wanted to reach a broader, in-market, locally relevant audience but were keen to be a consideration over bigger brands (such as DFS or Barker and Stonehouse).
Being completely new to TV, they thought this was a big ask. Was TV just for big national brands with huge budgets?
Until CNS Media entered the chat…
The Delivery
Firstly, our creative team produced a video that gave their audience a taste of the experience they’d receive once walking through their doors.
Secondly, as leading partners with Sky AdSmart, we utilised its targeting power to make their ‘small’ budget go a long way and drive tangible results.
Using local targeting, matched with 20Ci data, we ensured they were getting in front of the right audience at the right time.
Thirdly, to support put TV plan, we ran a radio campaign on Heart East Anglia Norfolk and Smooth Norfolk, to reach a wider audience and drive the message home.
The campaign ran from December 22 to February 23, in line with their Boxing Day sale and their 40th Anniversary.
The Result
A budget of £16,000 over 60 days delivered 473,914 impressions with an average of 80% reach to our target audience.
Looking across a 186-day response period, we drove 831 sales from our AdSmart audience at a £19.40 cost per sale.
The overall campaign drove an incredible ROI of £67 earned x £1 spent.
Impressive sales response rate increase of over 7000%, with their AdSmart audience driving a response rate of 0.928% vs. 0.013% base response rate.
Client Quote
CNS has completely reinvigorated our marketing strategy through various avenues, some of which we’d never tried before.
Sky Adsmart TV campaigns have been a game-changer for us! With the direction and support of CNS, they helped us create and implement an effective campaign aimed at our ideal customer.
The increases in brand awareness, store footfall and revenue surpassed our expectations and the campaign was so successful that Sky TV used our campaign as a nationwide testimonial to show other businesses just how effective their Adsmart campaigns can be!
CNS has been attentive when other agencies we’ve used in the past are happy to do the bare minimum, CNS are always proactive in suggesting small changes to our campaigns based on real-time reports and analytics with the aim of improving our return on investment.
From initial planning to creative, through to implementation and reporting – CNS have been amazing.
Making a great impression for Love Is Blind UK
This client wasn’t blind when they pulled CNS into their digital marketing.
Making a great impression for Love Is Blind UK
The Client
Love Is Blind is a Netflix original series. It’s a social experiment based in the USA and now entering into the UK.
It’s where singles date blindly (without seeing each other) and eventually, if they find “the one”, propose and then meet.
The Brief
Love Is Blind UK wanted to reach as many local singles to take part in the social experiment. To draw them to applications, they wanted a digital marketing approach to get as many sign-ups as possible.
The Delivery
Using traffic campaigns, we aimed at driving as many clicks to the casting signup sheet as possible (i.e. get as many people as possible to sign up).
We targeted prospective users and also remarketed to people who’d engaged with Love Is Blind UK’s social media channels to capture cold and warmer audiences.
The campaigns ran on Meta and TikTok during April to July 2023
The Targeting
The top-of-funnel campaigns tested different customer profiles that fit the personas of the people they were targeting for sign up:
- Jet setters
- High-fliers
- Political Paul
- Professional Pete
- The Digital Nomad
- The Sports Fiend
- Bitcoin Bob
- Always a Bridesmaid
- Academia
The Results
- Impressions: 4,841,877
- CPM: £2.26
- Clicks: 55,222
- CPC: £0.20
- CTR: 1.27%
Scoring reach for Game4Ukraine
Placing DOOH in and around Stamford Bridge to drive fundraising ticket sales.
Scoring reach for Game4Ukraine
The Client
Game4Ukraine is a football match held on the 5th of August 2023 to raise money for the war in Ukraine for those who have suffered directly. The match featured professional players, legends and celebrities to boost awareness.
The Brief
To generate awareness of the match, they needed Digital out-of-home (DOOH) placed around key locations around the famous Chelsea Stadium, Stamford Bridge, in London to drive ticket sales.
The Delivery
We bookedDOOH for 7 days in popular spots around Stamford Bridge, including Battersea, Cromwell, New Kings Rd and Wandsworth with an estimated 218,000 impressions.
The Results:
The match saw over 32,000 people attend, raising over £250 million.
Inkredible footfall uplift for Giggling Squid, Cardiff
We deployed campaigns across channels identified as most effective to drive footfall.
Inkredible footfall uplift for Giggling Squid, Cardiff
The Client
For over 20 years, Giggling Squid has been serving amazing Thai tapas across the UK. Starting from humble beginnings, this brand has seen enormous growth and wants to continue this.
The Brief
Since opening a new restaurant in the centre of Cardiff, they wanted to raise brand awareness and drive footfall into Giggling Squid between the 19th of June to the 13th of August.
The Delivery
Using a detailed audience report through AudienceLab, we identified key channels for success would be DOOH, Mobile, Display and Audio.
The audience consisted of foodies and socialisers within the geofence of Cardiff.
We hit 68 unique screens with DOOH which played 74,600 times. 67% of this was on street formats within the city centre.
Through mobile, we delivered on both in-app and web browsers like The Guardian, Daily Express, and Tripadvisor by retargeting people who had walked past the DOOH. All of which reached 71% viewability.
With Audio, we deployed their campaign across various publishers to get the highest impact within the time frame.
The Results
We tracked 967 unique visitors with 667 visits being incremental with a total cost of £15.69. Most visits were driven by DOOH, however, mobile was more cost-effective.
Attracting customers to Resorts World Birmingham
CNS have been brilliant to work with. They take the time to really understand our objectives and budgets and work with us to achieve the best results. They offer expert advice and are a lovely, friendly team that we all enjoy working with. Nothing is too much trouble and they go above and beyond in providing us added value.”
Attracting customers to Resorts World Birmingham
The Client
Resorts World Birmingham has been one of the entertainment centres for the South of Birmingham since 2015. As one of the first Resorts Worlds in Europe, they are home to the largest casino in the UK, along with shops, restaurants and more.
The Brief
To raise more awareness about their signature attractions, Resorts World Birmingham needed their campaigns placed carefully in places where there would be guaranteed interest to drive foot traffic.
The Delivery
CNS has been working with Resorts World Birmingham for over 4 years to deploy their campaigns strategically for the best ROI.
Resorts World run a multi-platform media campaign across the West Midlands, including:
- TV using ADSMART by Sky, C4 VOD, and ITV Hub.
- Audio platforms – including- A.cast – across various podcast verticals, Spotify, DAX
- OOH across small and large format digital screens with a very high traffic count seeing over 143,900 vehicles passing through this location daily.
Blue is the colour with Spotify
Spotify was the perfect fix generate awareness about upcoming football fixtures.
Blue is the colour with Spotify
The Client
Chelsea Football Club is an English professional football club based in Fulham, in the western parts of London. Founded in 1905, they play their home games at Stamford Bridge. The club competes in the Premier League and have won multiple Premier League titles and the UEFA Champions League.
The Brief
Chelsea FC wanted to generate awareness about upcoming football fixtures within the London area, using a digital audio solution.
The Delivery
We created a bespoke Spotify audio advertising plan targeting key postcode areas across London where we knew their core fan base was located.
The Results
- Over 155,000 spotify ads served
- We reached over 50,000 spotify listeners
- Achieved a frequency of 2.98, Spotify recommend at least 2 – 3 opportunities to hear
- Drove over 300 listeners directly to site from the Spotify App
- Achieved a click though rate 0.22%, Spotify global benchmark is only 0.1%
Strong marketing for industry leaders PT Academy.
Our enthusiasm and desire to succeed are a perfect match for that of the mighty Adam Kiani and his awesome team of excercise professionals.
Strong marketing for industry leaders PT Academy.
The client
PT Academy was founded in 2009 by Adam Kiani, based upon his perception of what the industry needed at the time. He introduced a nationwide “mentor” based system where learners would be taught and mentored by active personal trainers and fitness professionals to become Personal Trainers themselves.
The brief
PT Academy wanted to adapt their marketing strategy to help improve and drive more PT Course sales.
The delivery
We developed a marketing strategy utilsing multiple platforms that would help target their core demographic and audiences to help drive further sales.
The results
- 76% year on year growth in e-commerce transactions
- 49% increase in website sessions
- 60% growth in new user sessions year on year
- 56% year on year growth in form submissions
Raising the spirits for Dead Man’s fingers at Halloween.
Our ‘#CreepItReal‘ Halloween social AR filter campaign reached over 798,000 people, increased followers and sent brand engagement through the roof!
Raising the spirits for Dead Man’s fingers at Halloween.
The Client
Dead Man’s Fingers are one of the UK’s most well-loved and admired rum brands, priding themselves on rejecting tradition and doing things a bit differently. They have a wide variety of flavours from saffron cake to coconut and even their new hemp flavour. They not only stock most bars across the UK but also sell their products in a variety of supermarkets and stores.
The Brief
Dead Man’s Fingers approached CNS to discuss ideas and concepts for Halloween 2020. The brief was to create an engaging and exciting campaign centred around Halloween to drive in-store sales and increase user’s engagement and knowledge of the brand. With the majority of bars and pubs closed at the time we had to think of a creative way to promote the brand to customers whilst at home and in a difficult landscape.
The Delivery
Based on the brief we decided to create a social media concept titled ‘#CreepItReal’ which was based around an augmented reality filter for social media. We felt this would not only boost brand awareness but also create something fun and playful for customers to engage with.
The filter’s design was based on the famous Dead Man’s Fingers skull which when used also adapted to the face of the user and moved in line with their movements. It also worked for more than one participant so users could record videos and take photos of their friends. As well as the overlay face filter it created a coloured and themed background adding in an even spookier twist and included in Dead Man’s Fingers logo.
This filter was then promoted organically as part of a series of social media posts for Halloween, as well as Facebook & Instagram Ads, and Snapchat Ads. Alongside this, we ran a social media campaign for users to submit their best #CreepItReal selfies.
The Results (in 1 month)
- The social media adverts were seen over 3 million times and reached over 798,000 people.
- The Instagram page saw an increase of 132% in likes, a 4,000% increase in reach and over 1000 new followers In October.
- The Facebook page saw an increase of 67% in engaged users, 66% increase in post reactions and a 99% increase in clicks to the website throughout October.
- The daily average engagement rate grew across all social media platforms by 66%.
Branching out Grapetree’s brand awareness across the UK.
CNS rooted Grapetree to TV across the UK due to their booming growth.
Branching out Grapetree’s brand awareness across the UK.
The Clients
Grapetree is one of the largest health and wellness retailers in the UK, with over 130 stores nationwide. Grapetree is also the fastest-growing retailer selling 100% natural, organic whole food products.
They believe in living well for less and are passionate about food that is good for the body, mind and soul.
The Brief
Since stores are starting to blossom around the country, Grapetree needed to increase its brand awareness among its target and current audience.
The Delivery
In a nutshell, we wrote, filmed and produced a 30″ TV commercial which starred celebrity Dr Ranj. CNS also planned and booked a national TV campaign.
TV can provide high awareness levels over short periods of time or build awareness slowly, depending on the advertising campaign strategy. We opted for the former – the campaign is running across Channel 4, ITV3 and The Food network.
Why C4? Channel 4’s strong brand image delivers great programming for upmarket and young adults. Channel 4 family has grown to include channels such as E4, More 4 and Film 4. Channel 4’s main channel reaches 47 million people.
Reaching 34.2m viewers a week (nearly 56% of all TV viewers), we chose ITV3 – the perfect environment for brands targeting a slightly older, upmarket demographic and the Food Network for contextually relevant shows. 1.1 million people tuned into Halloween Baking Championship.
Additionally, we ran a bespoke YouTube and Spotify campaign to offer multi-platform coverage to support the TV advert.
Nailing Postsavers TV ad
How CNS produced a creative story to increase Postsaver’s brand awareness.
Nailing Postsavers TV ad
The Client
Since 1994, Postsaver has protected wooden fence posts for properties across the UK.
A common issue with wooden fences and gate post-failure is rot and decay due to the weather conditions that affect our soil. With Postsaver’s revolutionary anti-rot products, it’s guaranteed to increase any gate or fence life span.
The Brief
Postsaver approached CNS to help increase brand awareness through a TV advert but wanted something funny and relatable for their audience.
Through studying their current and potential audiences, we outlined possible ideas to capture a new audience’s attention. However, they also wanted to easily educate their existing audience on how their products can protect their wooden gates and fences.
The Delivery
CNS worked with Postsaver to produce the TV Advert, drawing up a couple of concepts to capture what Postsaver’s products can do in a hilarious yet memorable way.
Our creative team worked tirelessly to come up with ideas and storyboards. Once they hit the nail on the head, CNS organised the entire production, sourced the best location, actors, and equipment to bring the idea to life.
CNS was excited to be involved in this fun yet effective advert.