Everything You Need To Know About OOH Ads
with Chris
90% of the UK is reached through out-of-home advertising, along with DOOH, which generates 2.1 billion impressions across all formats every week.
It’s time to hit the road…
OOH, advertising is there to put your reach on the map. All you have to do is drop the pin.
Examples of OOH advertising, also known as outdoor media, include static, digital and mobile billboards, transport advertising such as advans and buses and even ad walkers.
And since recovering from the pandemic, OOH advertising reached a whopping 901 million pounds in just 2021 alone. And in 2022, it’s been climbing even more.
Is OOH advertising still effective?
OOH, advertising allows you to have your cake and eat it.
It has the beauty of traditional advertising paired with advanced technology to monitor impressions, reach and conversions of each campaign.
It doesn’t matter what industry you’re in. A great campaign plastered around your target audience’s location at the right moment is guaranteed to support your overall marketing.
OOH advertising is extremely effective in increasing brand exposure and recognition. And when paired with digital programmatic, you can reach all potential customers.
What is the future of OOH advertising?
OOH advertising has seen a massive increase in popularity paired with programmatic. Programmatic uses AI data insights and algorithms to deliver adverts to the right people at the right time for the right price. And according to ClearChannel, public broadcast channels, including OOH are viewed as more trustworthy than private channels.
Still not convinced? Read our real results from our recent case study on a programmatic campaign we ran with Crackd!
Is it worth the trip?
If you’re looking for a cost-effective, targeted, yet flexible advertising format, then taking your advertising out-of-home coupled with programmatic is a winning advertising duo.
Now all you need is a strategy? No problem. With a team built to put themselves into your customer’s shoes, we know the right location, moment and message to get you the best reach and recognition.
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