A Range of media platforms help new store launches.
Since opening in 1989, The Range is now the fastest growing retailer in the UK. With over 175 stores nationwide and stocking over 65,000 products they are constantly renewing, updating and expanding.
CNS have been the media partner of The Range for numerous years, through which we’ve helped them to grow their brand and launch multiple new stores through targeted media campaigns.
As part of their continued growth plan, The Range asked us to plan and deliver a full launch campaign for their new store in Cheltenham, with the aim of increasing brand awareness in the store’s retail footprint and driving footfall over the opening weekend.
For this particular store launch project, we ran a one month multi-media campaign, combining Radio and Press Advertising to ensure mass reach, with tactical Out of Home Advertising and targeted Digital campaigns, designed to get in front of The Range’s core demo in Cheltenham and the surrounding area.
Over 200,000 people in/around Cheltenham were made aware of the store launch, with over 8,000 clicks through to the Cheltenham store webpage. Across the launch weekend, hundreds of people attended the store, which continues to go from strength to strength.
We’ve worked with CNS for a number of years, both on national brand campaigns and tactical store launch campaigns. I see CNS media as an extension of our own marketing department – they are extremely flexible and responsive, which is really important to us working within a fast moving sector.
EO Charging is a forward-thinking and modern company that specialises in designing electric vehicle charging solutions for homes, destinations and commercial environments. They’re advocates of a sustainable lifestyle and pride themselves on being a driving force for a better future for our planet. They’re also ranked number 30 in the Financial Times list of Europe’s fastest-growing companies.
EO Charging approached CNS for help with their digital marketing and social media, knowing that our extensive experience in the EV charging sector would prove invaluable.
Working in close collaboration with EO, we helped to develop a brand strategy and modern tone of voice for their social media platforms; and a cost-per-acquisition-based digital marketing strategy.
“CNS played a key role in helping EO grow from a small UK-based startup to one of the fastest growing businesses in Europe” (according to the Financial Times FT1000 list). The team supported us in not only driving brand awareness but also acquiring new B2B & B2C customers. We worked with the team for almost two years and can attribute a significant proportion of our growth to their support across both digital marketing and social media.” Miles Freeman | Marketing Director
Founded in 1923 by Swiss natural health pioneer Alfred Vogel, A Vogel is one of the leading providers of organic herbal medicine and nutritional supplements worldwide.
The brand has a huge product range, including natural treatments for cold and flu, hayfever and eczema, and is stocked by high street stores including Boots, Holland and Barrett, and Superdrug.
A Vogel wanted to raise awareness and drive purchases (in store and online) of their natural cold and flu remedy (Enchinaforce). Looking to target the core target audience ABC1 55+, particularly in the lead up to, and during prime cold and flu season.
At CNS, we ran a TV campaign which blended high impact programming like Good Morning Britain (ITV) and carefully selected Sky peak content with great value daytime spots on Sky and Channel 4. This ensured the client achieved maximum reach and frequency across the target audience, in a cost-efficient manner.
Over the campaign, we saw an 89% increase in New Users to Website YoY. On top of this, online sales more than doubled, alongside uplifts from offline sales too. Results were particularly impressive over Christmas where we delivered some high value, key TV spots, with website performance outperforming any other year on record.
“Having worked with many agencies over the years I have to say working with CNS has been the best. Having never done TV advertising before CNS guided us through the entire process start to finish helping us with any challenges we faced and delivering an excellent advert that’s helped drive brand awareness.
The team at CNS go above and beyond to deliver results and it feels more like working with colleagues not an agency as they really get behind the product like it’s their own. They have a passion for what they do and it really shines, there is no better team to work with!
Thanks to the team at CNS for delivering results, helping build our brand and being a pleasure to work with.”
We applied our marketing know how to Can Can’s website.
Can Can Car Finance offer quick and easy car finance and were formed in 2011. They were the first broker in the UK to have a direct link to Equifax Credit Reference agency and have since enabled tens of thousands of car buyers to access the car of their dreams.
Can Can tasked us with creating a new, simple, user-friendly website to help customers quickly get an idea of their creditworthiness, with the ultimate aim of increasing lead generation for the business.
We produced a website with a mobile first view, based on the analytical insight we had to hand. This led to making improvements to calls to actions in key places around the site giving users more touch points to easily reach the key area of the site where they can conduct an online finance application. Along with this we conducted a full audit of the site making improvements to page titles, headings and content all of which would benefit their organic visibility.
We supercharged ChargedEV’s website to drive more sales.
ChargedEV are the largest independent installer in the UK, with 10 years experience in EV Charging. They offer a selection of the UK’s favourite EV chargepoints for the best functionality, aesthetics and reliability.
ChargedEV tasked us with creating an impactful website that reflected the sector they operate in, their brand and ethos, but with the ultimate aim of increasing lead generation for the business and helping them to grow their brand.
We delivered a futuristic, modern and responsive website that reflected the ChargedEV brand and ethos, along with ensuring we had sufficient, and key, calls to action placed in prominent areas to help guide users to the desired areas of their website. This resulted in a big increase in their lead generation and conversion rates.
The Results (in 6 months)
A 30% increase in user sessions and 20% increase in new users.
Founded in a small village in the Southwest of France, Bonne Maman wanted to bring people closer through time-honored family recipes and love for homemade food.
The brand continues to innovate and add new products, with a wide variety of products ranging from jams and marmalades through to yoghurts, biscuits and cakes. They’re stocked by major supermarkets across the UK including Tesco, Sainsburys and Asda.
As their product line continues to grow, Bonne Maman wanted to remain at the forefront of affluent shoppers’ minds at, and immediately before, the point of purchase.
At CNS we ran a tactical outdoor campaign, utlising digital 6 sheets outside key supermarkets that stock Bonne Maman products – Asda, Sainsburys and Tesco. This ensured brand awareness in the right place, at the right time as the target market entered their chosen supermarket.
We successfully delivered over 37m impacts to individuals who were in-market and at the point of purchase across a 13 week period, resulting in a strong increase in product sales. Across Bonne Maman’s periods of activity they secured 21% share of voice vs. their competitors, with some tactical bursts having a full 100% share of market.
PT Academy was founded in 2009 by Adam Kiani, based upon his perception of what the industry needed at the time. He introduced a nationwide “mentor” based system where learners would be taught and mentored by active personal trainers and fitness professionals to become Personal Trainers themselves.
PT Academy wanted to adapt their marketing strategy to help improve and drive more PT Course sales.
We developed a marketing strategy utilsing multiple platforms that would help target their core demographic and audiences to help drive further sales.
76% year on year growth in e-commerce transactions
Raising the spirits for Dead Man’s fingers at Halloween.
Dead Man’s Fingers are one of the UK’s most well-loved and admired rum brands, priding themselves on rejecting tradition and doing things a bit differently. They have a wide variety of flavours from saffron cake to coconut and even their new hemp flavour. They not only stock most bars across the UK but also sell their products in a variety of supermarkets and stores.
Dead Man’s Fingers approached CNS to discuss ideas and concepts for Halloween 2020. The brief was to create an engaging and exciting campaign centred around Halloween to drive in-store sales and increase user’s engagement and knowledge of the brand. With the majority of bars and pubs closed at the time we had to think of a creative way to promote the brand to customers whilst at home and in a difficult landscape.
Based on the brief we decided to create a social media concept titled ‘#CreepItReal’ which was based around an augmented reality filter for social media. We felt this would not only boost brand awareness but also create something fun and playful for customers to engage with.
The filter’s design was based on the famous Dead Man’s Fingers skull which when used also adapted to the face of the user and moved in line with their movements. It also worked for more than one participant so users could record videos and take photos of their friends. As well as the overlay face filter it created a coloured and themed background adding in an even spookier twist and included in Dead Man’s Fingers logo.
This filter was then promoted organically as part of a series of social media posts for Halloween, as well as Facebook & Instagram Ads, and Snapchat Ads. Alongside this, we ran a social media campaign for users to submit their best #CreepItReal selfies.
The Results (in 1 month)
The social media adverts were seen over 3 million times and reached over 798,000 people.
The Instagram page saw an increase of 132% in likes, a 4,000% increase in reach and over 1000 new followers In October.
The Facebook page saw an increase of 67% in engaged users, 66% increase in post reactions and a 99% increase in clicks to the website throughout October.
The daily average engagement rate grew across all social media platforms by 66%.
Webhelp are one of the UK’s fastest growing customer experience outsourcers and are leading the way in an ever-changing world of communications, with clients across the Travel, Telco and automotive sectors. As an agency, we are a trusted marketing partner on both a national and international level.
Following a new contract that Webhelp UK had won, they wanted to run a campaign driving job applications to ultimately fill a large number of vacancies in Sheffield.
We devised a multichannel plan, combining the tactical targeting of digital marketing platforms (through search and display campaigns) with the reach and impact of traditional Outdoor media. To drive mass awareness and maximise the effectiveness of our outdoor campaign, we delivered an outdoor takeover of Sheffield, running ads across trams, throughout the train station, over billboards and through Meadowhall digital screens.
The campaign successfully built job vacancy awareness to 1.6M people browsing the Internet and approximately 1.7M people whilst commuting. In total over 54,000 people clicked through to the website, successfully driving more than 5,600applications through the campaign.
Take a seat and we’ll tell you about H&F’s social media success.
H&F Furniture is a family-owned company, specialising in plank wood furniture and bespoke kitchens. They’ve been running for over 10 years and pride themselves on quality, handmade rustic style furniture. They are not only renowned locally as one of the best in the business but also deliver across the UK from London to Cornwall.
H&F Furniture approached CNS for help with their social media strategy for all four of their social media channels (Instagram, Facebook, Pinterest and Twitter). They wanted to increase their following, their engagement levels and upgrade the look and feel of the social accounts so that they accurately reflect the size of their operation and quality of their work.
We developed a social media strategy based on their target audiences and their current and potential social media audiences. This meant a complete redesign of the accounts, ensuring they followed a more high-end quality design. We introduced the use of themes, templates and curated user-generated content, and we also developed a new warm, engaging and relatable tone for the brand on social media.
The results (in 6 months)
The Instagram page saw an increase of 301% in likes, 762% reach and over 1,300 new followers with daily impressions rising by 573%.
The total audience on Pinterest increased by 1,219% and engagement on the platform also increased by 785%.
The Facebook page saw an increase in engaged users by 957%, reactions on posts up by 198% and post reach improving by 117%.
Twitter also saw a great improvement with likes up 1,800% and retweets increasing by 900%.
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