Take a seat and we’ll tell you about H&F’s social media success.
H&F Furniture is a family-owned company, specialising in plank wood furniture and bespoke kitchens. They’ve been running for over 10 years and pride themselves on quality, handmade rustic style furniture. They are not only renowned locally as one of the best in the business but also deliver across the UK from London to Cornwall.
H&F Furniture approached CNS for help with their social media strategy for all four of their social media channels (Instagram, Facebook, Pinterest and Twitter). They wanted to increase their following, their engagement levels and upgrade the look and feel of the social accounts so that they accurately reflect the size of their operation and quality of their work.
We developed a social media strategy based on their target audiences and their current and potential social media audiences. This meant a complete redesign of the accounts, ensuring they followed a more high-end quality design. We introduced the use of themes, templates and curated user-generated content, and we also developed a new warm, engaging and relatable tone for the brand on social media.
The results (in 6 months)
The Instagram page saw an increase of 301% in likes, 762% reach and over 1,300 new followers with daily impressions rising by 573%.
The total audience on Pinterest increased by 1,219% and engagement on the platform also increased by 785%.
The Facebook page saw an increase in engaged users by 957%, reactions on posts up by 198% and post reach improving by 117%.
Twitter also saw a great improvement with likes up 1,800% and retweets increasing by 900%.
We applied our marketing know how to Can Can’s website
Can Can Car Finance offer quick and easy car finance and were formed in 2011. They were the first broker in the UK to have a direct link to Equifax Credit Reference agency and have since enabled tens of thousands of car buyers to access the car of their dreams.
Can Can tasked us with creating a new, simple, user-friendly website to help customers quickly get an idea of their creditworthiness, with the ultimate aim of increasing lead generation for the business.
We produced a website with a mobile first view, based on the analytical insight we had to hand. This led to making improvements to calls to actions in key places around the site giving users more touch points to easily reach the key area of the site where they can conduct an online finance application. Along with this we conducted a full audit of the site making improvements to page titles, headings and content all of which would benefit their organic visibility.
Webhelp are one of the UK’s fastest growing customer experience outsourcers and are leading the way in an ever-changing world of communications, with clients across the Travel, Telco and automotive sectors. As an agency, we are a trusted marketing partner on both a national and international level.
Following a new contract that Webhelp UK had won, they wanted to run a campaign driving job applications to ultimately fill a large number of vacancies in Sheffield.
We devised a multichannel plan, combining the tactical targeting of digital marketing platforms (through search and display campaigns) with the reach and impact of traditional Outdoor media. To drive mass awareness and maximise the effectiveness of our outdoor campaign, we delivered an outdoor takeover of Sheffield, running ads across trams, throughout the train station, over billboards and through Meadowhall digital screens.
The campaign successfully built job vacancy awareness to 1.6M people browsing the Internet and approximately 1.7M people whilst commuting. In total over 54,000 people clicked through to the website, successfully driving more than 5,600applications through the campaign.
Raising the spirits for Dead Man’s fingers at Halloween.
Dead Man’s Fingers are one of the UK’s most well-loved and admired rum brands, priding themselves on rejecting tradition and doing things a bit differently. They have a wide variety of flavours from saffron cake to coconut and even their new hemp flavour. They not only stock most bars across the UK but also sell their products in a variety of supermarkets and stores.
Dead Man’s Fingers approached CNS to discuss ideas and concepts for Halloween 2020. The brief was to create an engaging and exciting campaign centred around Halloween to drive in-store sales and increase user’s engagement and knowledge of the brand. With the majority of bars and pubs closed at the time we had to think of a creative way to promote the brand to customers whilst at home and in a difficult landscape.
Based on the brief we decided to create a social media concept titled ‘#CreepItReal’ which was based around an augmented reality filter for social media. We felt this would not only boost brand awareness but also create something fun and playful for customers to engage with.
The filter’s design was based on the famous Dead Man’s Fingers skull which when used also adapted to the face of the user and moved in line with their movements. It also worked for more than one participant so users could record videos and take photos of their friends. As well as the overlay face filter it created a coloured and themed background adding in an even spookier twist and included in Dead Man’s Fingers logo.
This filter was then promoted organically as part of a series of social media posts for Halloween, as well as Facebook & Instagram Ads, and Snapchat Ads. Alongside this, we ran a social media campaign for users to submit their best #CreepItReal selfies.
The Results (in 1 month)
The social media adverts were seen over 3 million times and reached over 798,000 people.
The Instagram page saw an increase of 132% in likes, a 4,000% increase in reach and over 1000 new followers In October.
The Facebook page saw an increase of 67% in engaged users, 66% increase in post reactions and a 99% increase in clicks to the website throughout October.
The daily average engagement rate grew across all social media platforms by 66%.
We supercharged ChargedEV’s website to drive more sales.
ChargedEV are the largest independent installer in the UK, with 10 years experience in EV Charging. They offer a selection of the UK’s favourite EV chargepoints for the best functionality, aesthetics and reliability.
ChargedEV tasked us with creating an impactful website that reflected the sector they operate in, their brand and ethos, but with the ultimate aim of increasing lead generation for the business and helping them to grow their brand.
We delivered a futuristic, modern and responsive website that reflected the ChargedEV brand and ethos, along with ensuring we had sufficient, and key, calls to action placed in prominent areas to help guide users to the desired areas of their website. This resulted in a big increase in their lead generation and conversion rates.
The Results (in 6 months)
A 30% increase in user sessions and 20% increase in new users.
EO Charging is a forward-thinking and modern company that specialises in designing electric vehicle charging solutions for homes, destinations and commercial environments. They’re advocates of a sustainable lifestyle and pride themselves on being a driving force for a better future for our planet. They’re also ranked number 30 in the Financial Times list of Europe’s fastest-growing companies.
EO Charging approached CNS for help with their Instagram account. They hadn’t posted for a long period of time and were struggling to fit social media into their already busy marketing workload. Overall, they wanted to use this platform to gain more engagement, promote the brand and ultimately gain more followers.
Working in close collaboration with EO, we helped to develop a brand strategy and modern tone of voice for their social media platforms. While EO supplied the imagery, CNS composed the copy for the posts and created an in-depth posting schedule, using high-level expertise and tools to plan their weekly posts, ensuring that they were going out at the right day and time but also to the right audience.
The results (in 6 months)
We doubled EO’s Instagram following within 6 months.
Interaction on the account improved drastically with an increase of 800% on comments for the posts.
With the increase in posts, we’ve also seen a rise in impressions which has improved by 35% and an engagement rate increase of 733%.