CNS Voted the Best Media Buying Agency
by Courtney
We’re honoured to be awarded by the UK Agency Awards as The Best Media Buying Agency (Large) 2023 in the UK.
Our Mission underpins everything we do
And it’s why we are one of the fastest-growing full-service media agencies.
Since 2006 we’ve grown from a team of 2 to 33, working with a mix of regional and national brands, both big and small along with incredible suppliers and tools that have grown us from strength to strength.
At the heart of our efforts, we focus on real results, reasonable rates & excellent service.
The bi-product of this? Strong media buying power & client longevity – enabling us to work with an enviable mix of national, regional & local clients.
So, this is how we won the award…
Media buying power and results
Besides producing a strategic yet creative advert with our creative arm, Fork The Waffle, our media buying power across linear TV and Sky Adsmart drove a clear increase in traffic for Grape Tree Foods.
We saw a steady but clear increase in brand traffic – suggesting the longer tail brand benefits were paying off.
Comparing all traffic YoY, we’ve seen distinct uplifts when campaigns are live, even more prominently in recent bursts of activity, seeing huge spikes in traffic.
Targeting and tracking like no other
Looking to increase footfall in their stores, H&T wanted to strategically place their outdoor media and TV ads in locations for impact.
Using audience profiling through the power of data, we ran campaigns across 31 H&T stores.
By ring-fencing each store within 500 metres, we delivered DOOH with audio and mobile retargeting and TV adverts.
Reports showed that the 2,172 people who’d come into contact with the DOOH had visited one of the 31 targeted H&T stores.
During the live campaign period, H&T witnessed a significant increase of 21% in new customers across all the targeted stores.
Cost-effective Media
Due to Ecostrad’s need to reach homeowners, we delivered their brand awareness campaign on Channel 4, the leading station for home content.
Based on the data, we prioritised an all-time campaign. This allowed us to blend high-impact peak programming alongside cost-efficient spots.
Over the 8-week campaign, we drove a 185% increase in YoY traffic and saw a +151% period-on-period traffic increase.
Their website tracked revenue was up a huge +93% YoY across our campaign period. We saw noticeable increases in traffic coming through Northern cities vs. previous periods, aligning with our TV campaign coverage.
Launching brands effectively
With the vegan market growing, Crackd wanted to enter the market with a multi-channel campaign.
Our cross-platform strategy ensured we reached the right audience at multiple points of their customer journey.
Using Outdoor to build awareness, we used Skyrise data to plan and serve digital billboard ads in locations with a high propensity of vegan consumers and near Crackd stockists, ensuring cost-effective, relevant delivery.
To complement campaigns we activated a branded Food Truck on Pancake Day to create a brand experience along the River Thames, & deployed Bus T-sides across other cities.
We ran campaigns across digital and Sky AdSmart. We were using the same SkyRise data to drive maximum impact and layered on mobile targeting, serving ads to people who had been close to our selected sites.
What does this award mean to us?
Andy Hattersley, joint CEO said, “It’s amazing to see all the hard work from our team over the years paying off! A huge achievement and a big well done! It’s a confirmation of all our efforts. More importantly, it’s fantastic to be recognised amongst other industry leaders.”
Evaristo Mascarenhas, joint CEO said, “ Incredible to WIN it! Well done to everyone. It would not have been possible without this great team!”
Love our work? Take a look at our case studies for more.
Our Services
We offer the lot and won’t waste your time, energy or money.
Our work
Check out our Instagram for our latest work and all things #cns.
Contact Us
Call or Email
0800 031 6647
[email protected]
Head Office
CNS Media, Spire Walk, Chesterfield. S40 2WG
(Pre-arranged appointments only please)
