Why Native Advertising?
with Alex
Native advertising increases purchase intent by 18%
What is Native Advertising?
Native advertising is basically paid adverts wearing an invisibility cloak. They aim to blend in seamlessly with surrounding content on a media channel so well that users don’t notice that it’s a paid ad. Its goal is not to disrupt a user’s experience and rather to promote products and services in a less obvious way.
Native ads will look different from each other as they are tailored to fit the nature of each media platform based on its form and function.
What’s the purpose of native advertising?
Native ads can be found on social media, web applications, and websites. You probably have noticed one or two which are commonly labeled as sponsored posts, or recommended content, however, they are designed to look like they naturally belong on the page.
The goal of native advertising is to provide platform users with relevant and engaging content whilst also helping advertisers reach their target audience.
Native advertising provides a more organic and less intrusive advertising experience for the user.
According to research by Semify, native advertising is more relevant to 45.5% of consumers with 67.2% of them being more likely to click on native ads.
It allows brands to create valuable content, while still promoting their product or service. This type of advertising is especially effective for reaching younger audiences, who are more likely to use ad blockers or ignore traditional forms of advertising.
A great example of a native ad out in the wild was The Stranger Things campaign featuring Spotify and Netflix in 2022. This was a seamless yet engaging campaign that created personalised playlists for users, known as the “Upside Down Playlist.” as a way to promote Spotify as a platform and generate awareness and engagement for the Netflix show.
Ultimately, the goal of native advertising is to increase brand awareness, engagement, and sales in a way that feels natural and non-disruptive to the user.
Our Services
We offer the lot and won’t waste your time, energy or money.
Our work
Check out our Instagram for our latest work and all things #cns.
Contact Us
Call or Email
0800 031 6647
[email protected]
Head Office
CNS Media, Spire Walk, Chesterfield. S40 2WG
(Pre-arranged appointments only please)
