Which Paid Social Platform Generates The Best ROI?
with Ryenne
60% of the global population use social media and this will rise to 74% by 2026.
Let’s explore those numbers…
The global digital population sits at 5 billion – meaning 63% of the population uses the internet. Out of that total, 4.65 billion use social media.
Let’s not forget to mention that 80% of online consumers have purchased something online via a social media ad. Plus, 75% of marketers agree that digital marketing has built trust with their audience.
We’re going to tell you which social media platforms we’ve used to generate profitable results, but first, I will outline some factors for you to consider.
When using paid social media marketing to generate ROI, you need to consider the following:
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Who is your audience?
Are you B2B or B2C? This will help determine where your audience is. If you are a B2B, LinkedIn advertising would be more appropriate for targeting ads. If you are B2C, then Facebook , Instagram or TikTok could generate excellent results for your next advertising campaign.
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What are your campaign objectives?
Do you want increased brand awareness, boost website traffic or drive leads to your business? Outline your objectives to help set up and measure what platform will be effective for your campaigns.
So, what social media platform is the best for ROI?
Once you can answer these questions, you can start understanding where more or less you’re going to splash your cash.
Specifically, Facebook ads has seen to generate the best ROI out of all the social media platforms. In fact, 2.936 million people use Facebook.
But why is it so good?
It all comes down to its segmentation and targeting features. You can bring in hot, warm, and even cold leads by defining your audience down to the T and using features like Meta Pixel.
Now all you need is a powerful digital marketing strategy – whether it’s PPC ads or digital, we can devise a profitable strategy for you.
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