We’re in the running for the Clear Channel Advertising Award
with Adele
We’re in the running for a bronze, silver or gold award for launching a successful campaign with Crackd.
In August and September 2021, Crackd wanted to take their brand to the streets of the UK to tell vegan consumers about the first liquid plant-based no-egg egg by using outdoor media. So they turned to CNS Media to get cracking on building brand awareness!
Crackd’s strategy consisted of launching iconic ‘hero’ sites which are basically huge, well-known billboards, along with digital billboards and close proximity sites.
How?
What did we do?
We jumped in by strategically placing ads on both billboards and digital billboards within close proximity of stores that stocked Crackd. This was to help familiarise customers with the brand before entering these stores.
We ran several campaigns across Skydsmart and other digital platforms to further support the outdoor billboards. Additionally, using Blis, we ran mobile ads targeted at people close to our SkyRise Digital Out of Home sites.
The Result
The use of these multiple channels ensured that we drove traffic and built brand awareness with the right audience at the right time.
Altogether, this strategy successfully reached potential customers through various touchpoints in their customer journey.
Overall, Crackd’s campaign delivered over 20 million impacts across the UK in relevant vegan hotspots, driving brand awareness uplifts. According to The Vegan Society’s research, 45% of vegans are now familiar with Crackd.
Our Services
We offer the lot and won’t waste your time, energy or money.
Our work
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Contact Us
Call or Email
0800 031 6647
[email protected]
Head Office
CNS Media, Spire Walk, Chesterfield. S40 2WG
(Pre-arranged appointments only please)
