Max Out with Google Performance Max
with Meg
Here’s what you need to know about Google’s Performance Max campaigns.
What Is Performance Max?
Performance Max is automated ads created with assets delivered by budgets, creativity, goals and audience. The ad is then automated around your business factors, giving access to new formats, inventory and audiences across all Google channels.
Ultimately, it will maximise your reach, drive traffic and sales and discover insights and trends.
What’s the difference between Performance Max and Display Ads?
The main difference between the Performance Max campaign and Google Display Ads is based on the information you share, which will determine how Google will target and deliver the ads.
You will find that it’s pretty similar to social campaigns, as it can run across multiple placements using dynamic ad formats.
Another difference is its eligibility to run across all of Google’s inventory, which is different to other Google campaign types. Performance Max campaigns can be placed in all Google’s placements, specifically Search, Display, YouTube, Gmail, Maps and Discovery.
Here’s the catch
The reporting with this ad format is limiting. While you get fantastic performance results, you don’t receive all the data needed to make informative changes to optimise your campaigns. Still, Google is promising this will come in time as they also gain more insight into this campaign type.
So, is it worth it?
Of course! If you want to appear on every Google advertising platform from a single campaign, then it’s a good choice. And if you’re a frequent Google Smart Shopping user, you will be switched over to Performance Max campaigns at the end of September 2022.
With the right strategy, nothing can stop your campaign from soaring, and we’re already seeing reduced CPC, lower CPA’s and increased leads for our own clients using Performance Max. We deliver return on investment – we know exactly where to place your campaigns for the best results. Get a Free PPC audit and start your journey to Performance Max today.
Our Services
We offer the lot and won’t waste your time, energy or money.
Our work
Check out our Instagram for our latest work and all things #cns.
Contact Us
Call or Email
0800 031 6647
[email protected]
Head Office
CNS Media, Spire Walk, Chesterfield. S40 2WG
(Pre-arranged appointments only please)
