9 Must-have Tools For Any Digital Marketer
with Ryenne
“Advertising brings in the customers, but it’s your job to keep them buying from you” – Chet Holmes
Choose your Digital Marketing Tools Wisely
The right digital marketing tools will save you time, improve your performance and organise your workflow.
The wrong digital marketing tools will injure your efficiency, negatively affect your results and miss opportunities to grow.
As a leading digital marketing agency, we understand the importance of having the right tools to succeed in this field.
That’s why we have put together a list of 9 must-have tools for digital marketers.
These 9 must-have tools for digital marketers will streamline your digital marketing efforts and ultimately drive better results.
1. Google Analytics
Google Analytics is a free tool that gives insight into website traffic and user behaviour.
This data allows digital marketers to make informed decisions on their next steps to improve digital campaigns for success.
2. Grammarly
Grammarly is a free tool that proofreads and corrects your spelling, punctuation and of course, grammar.
No one likes spelling mistakes, poor grammar and punctuation. It destroys trust and credibility, especially when advertising on digital platforms.
3. Trello
Trello is a useful project management tool that organises digital marketing campaigns.
Digital marketers can collaborate with team members to monitor and update on a campaign’s progress and performance.
The platform is free to use but there are upgrades available that include more features.
4. Google Trends
Google Trends is a free and insightful digital marketing tool that guides digital marketers on consumer trends, based on specific keyword searches.
5. Canva
Canva is a free graphic design tool that will help you create eye-catching visuals for your digital marketing campaigns.
No matter the creative format, Canva has the specifications for every digital marketing channel. It’s mainly used ad-hoc to make easy creative updates without briefing the wider design team.
6. Semrush
Semrush tool is a digital marketer’s best friend.
Semrush conducts keyword research, tracks website performance and even monitors your competitor’s performance.
7. Looker Studio
Looker Studio is a business intelligence tool that helps digital marketers visualise complex data sets.
It connects to a variety of data sources such as Google Analytics and AdWords to provide real-time insights.
Looker Studio can also predict trends to give a deeper understanding of their campaigns to ultimately and consistently drive better results.
8. Social Media Ads Libraries
Every social media platform has an ad library that helps with competitor analysis, and developing ideas for creative and testing campaigns.
Meta’s Ad Library allows you to search any ad across leading meta applications like Facebook and Instagram.
Digital marketers use ad libraries to keep up to date with market changes and trends and identify specific industry benchmarks.
9. Tracking pixels
Pixels are pieces of code written into a website to help digital marketers track purchases, leads, or any other key user actions.
This is helpful especially with e-commerce, as it allows us to track what purchases come as a result of our paid social campaigns, and more importantly, the value of the transactions.
The value of transactions aids in measuring the return on ad spend (ROAS).
Digital marketing is a rapidly evolving field that requires the use of the right tools to succeed.
Remember, the right tools will get you the right digital marketing results, so choose wisely and stay ahead of the game.
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