5 Advantages of TV Advertising
with Tom S
27.2 million households in the UK have a TV, and this number is growing.
The small screen is where it’s at
TV has a time and a place for most businesses with the right campaign or promotion.
As TV continues to be popular despite the rising growth of social media. It’s still a favourite pass time, blended into our daily routines.
Placing a strategic, well-thought-out advert in the heart of a home can generate profitable results.
But besides the profit, here are five advantages of TV advertising:
1. Builds Trust
TV has been around in the UK since 1936.
As one of the longest-standing members of the media, people still trust TV more than most media platforms. In fact, according to ThinkBox TV, 42% of people are more likely to trust TV advertising than the 5% who do trust social media.
2. Large Reach
You really can’t beat TV’s reach.
Besides people spending an average of 5 hours and 16 minutes daily watching TV in the UK, newer services like broadcasting video-on-demand (BVOD), and SVOD have become popular, reaching 19.57 million homes in the UK.
Not only is the reach massive, but it’s targeted too.
3. Targeted Reach
Whether regional or based on an audience demographic, TV adverts can be directed to the right people at the right time for the right price.
Then there’s Sky Adsmart, where you can target audiences by age, gender, location and lifestyle. Its revolutionary approach means that the sky is the limit when it comes to TV advertising. Its advanced capabilities, like showing different ads to different people who are watching the same show.
4. Multi-platform Integration
Both TV, digital and out-of-home work well together. TV can support any campaign or promotion across various channels.
For example, when people watch TV, they’re most likely going to pick up their phone inbetween commercial breaks.
Multiple interactions creates a memorable experience with your brand. Ultimately, driving brand awareness, customer loyalty and ROI through trackable results.
5. Trackable Results
TV has never been more trackable. When advertising on TV, you’ll get constant updates on performance. And with the right media buyer, performance is measured and optimised accordingly to drive better results.
Is TV advertising worth the money?
Depending on the campaign or promotion, TV advertising can be a unique and cost-effective way to interact with customers due to its trust, reach and ROI. Plus, TV advertising is not as costly as you might think…
With great media buying comes great results. All you need to do is get in touch with the best in the business. Contact us.
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