Why Irish Businesses should advertise in the UK
by Courtney
Currently the world’s sixth largest, the UK economy is valued at €2.36 trillion.
How effective is UK advertising?
From a large and diverse market to a history of creative campaigns, the UK has a high standard for quality advertising that engages advertisers and consumers.
From the ASA to the CAP and BCAP code, advertisers around the world, never mind just Ireland, can trust the regulation frameworks to ensure effective advertising that’s responsible for brands.
Not to mention that the UK advertising industry has a healthy mix of both traditional and digital media usage, allowing advertisers to create omnichannel strategies that deliver strategic messages effectively.
Ireland’s population is 5 million. The UK’s population is over 67 million.
Despite Brexit, there are huge opportunities across the border of Ireland, especially if you’re business operates in the UK. To summarise, here’s why advertising your business should advertise in the UK:
1. Mass exposure at a lower cost
Don’t just think about the potential exposure there is in London. There are greater and larger cities in the UK. For example, the population of Greater Manchester is 2.87 million. By focusing on targeting smaller cities and areas around the UK, you can gradually increase your exposure across the land!
2. Brits have a genuine interest in Ireland
Tourism is big in the UK, and Britains have a genuine interest in touring Ireland. From Dublin to Galway, it’s a bucket list destination and more importantly a perfect chance for your business to gain that Irish exposure to fellow travellers.
Let’s not ignore the large interest that people have in touring the UK, which would not only target Ireland and the UK but give your brand recognition to people across the globe.
3. The UK is the largest export market for Ireland
Research suggests that over one-third of Irish businesses are looking to expand in the UK. This is most likely as a result of Brexit. Taking your advertising into the UK can support that transition and increase brand awareness.
4. Shared Language
This is the perfect opportunity for Irish businesses that have identified a gap in the UK market to leverage strategic messaging to convert new customers.
The UK is are leaders in various industries. From finance to education and technology, I bet you can name numerous top brands that have originated in the United Kingdom.
Advertising in the UK could help your business attract new opportunities, utilise effective marketing strategies and hop on global trends to build a healthy and competitive business.
These are some of the great reasons why Irish businesses should advertise in the UK. However, there are also some challenges.
From Brexit updated laws and regulations to currency exchange, Irish business owners should carefully weigh up the pros and cons of advertising in the UK by seeking professional advice from leading advertising agencies.
That’s where we come in.
CNS Media is the award-winning media buying agency in the UK that will treat your marketing budget like it’s our own – giving you the best ROI on your next campaign.
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