SEO & Pay Per Click Digital Marketing

CNS Media have a proven track record for providing innovative and more importantly effective online marketing solutions for our ever expanding client base.

"70% increase in sales year-on-year"

Want to increase your online sales and ROI?

  • 13% click through rate – our click through rate for a Derbyshire based client for their Google ads is 13%. Way above the average 6%
  • 70% increase in sales – in a competitive B2B market for selling products online, we increased a client’s sales year on year by 70%
  • 75% savings – our online marketing has pin point precision which means many clients save up to 75% on their previous costs
See how we did it

Search Engine Optimisation (SEO) vs Pay Per Click (PPC)

What’s the difference?
‘Search Engine Optimisation’ or ‘SEO’ is essentially the process of ensuring that your website ranks as highly as possible on the first page of the organic (free) search engine listings, particularly Google which accounts for almost 90% of all UK searches. ‘Pay Per Click’ or ‘PPC’ marketing involves paying for, or sponsoring, the results for particular search terms. These paid-for listings stand out at the top of, and at the side of, the search results.

Which should I do?
In short, both. What can get you to the top of the organic listings is a website that is most relevant to the people who are looking for the product or service you are promoting, that means amongst other things well-written, relevant and localised content – these things, along with clear and consistent calls to action are also going to make your pay per click campaign successful. Pay per click campaigns can bring instant success and also compliment even the highest organic listing positions – some people are drawn to the sponsored listings and some only trust the organic listings.

Generate Your FREE SEO & PPC Report

With a wealth of experience in creating and managing campaigns, we can very often find simple and effective ways to reduce your cost per click, improve the click through rate and reduce the overall cost per lead of your PPC campaigns.

Likewise with SEO, by putting ourselves in your customers’ shoes we can advise how you can make some simple fixes to make your pages more visible and relevant in the organic Google listings.

Put us to the test. It won’t cost you a penny!

Search Engine Optimisation (SEO)

Google has firmly secured their place at the top of the search engine market (88%) despite the enormous marketing campaigns of competitors such as Bing (6%) and Yahoo! (3.5%), in our belief the reason for this is not down to marketing at all, it is due to the fact that their search results are so relevant – people actually find what they are looking for at the top of the first page – wait, this is where you want your site to be! They do this by continuously updating their algorithm (eg the infamous Panda and Penguin updates) to ensure they are up-to-date and more importantly to rule out any ‘black hat SEO’ techniques that have emerged, such as content spamming and link-building.

This is all very technical, but in simple terms Google has an almighty team of the brightest people and the most powerful computers working hard to ensure that ‘SEO’ can only mean building well-coded and structured websites and writing relevant content through honest hard work and attention to detail. Even if some companies are ‘getting away with it’ today, tomorrow could be the day when the next update is released and they drop from position 1 down to somewhere in the depths of page 5!

Google provide a series of excellent free software (eg Analytics and Webmaster Tools) which enables us to monitor the performance of websites and importantly how they interact with Google and other search engines, social media platforms etc in great detail. Obviously they too have access to this anonymous data and use it to refine their search results further.

There is no simple answer to how you should achieve the above but we would be delighted to review your current website, discuss your specific requirements and advise an appropriate plan of action

Pay Per Click (PPC) Campaigns

Pay per click works like a word auction, we bid for the words and phrases that are relevant and you pay the bid price when someone having searched for one of your words or phrases clicks on your listing in the search engines and gets to your website. Again, Google is by far the most popular pay per click provider and generally speaking the higher the bid the higher position achieved, although other factors such as ad quality and landing pages affect position.

This sounds very simple, but in reality a great deal of work needs to go in to each campaign to ensure that it generates enough enquiries per click – the right keywords and phrases must be used and (possibly more importantly) non-productive keywords and phrases must be excluded to avoid wastage. Also the landing page on your website must be simple, concise and relevant, with clear and prominent calls to action. Furthermore, research must be done to ensure that there is a market for the product or service and also to investigate what the competition are doing.

If a campaign is launched without all aspects being carefully planned and considered it is very easy to spend more money than you earn from the resulting sales. In our experience, clients who have tried and failed with Google Adwords either haven’t planned the campaign properly or are trying to sell a product or service that is not competitive. There are no two ways about it, Google Adwords works and our clients are generally enjoying a cost to sale rate of around 10% – some are demanding more clicks than there is search volume!

We are an accredited agency for the following:

Google Partner Associated AgencyBing Accredited Professional Associated Agency