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Video On Demand

26

registered users

6

weekly reach

50

hours of fresh tv

content each week

Live streaming and video on demand is changing how we engage with TV. More and more people now watch their favourite programmes when it suits them meaning it’s more difficult to reach your desired audience using traditional TV advertising alone.

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22 Million Registered Users

ITV’s video on demand was first launched in 2015 and since then the app has had over 27 million downloads across the country. On top of this 22 million people are registered on the hub database, which includes over half of Britons aged 16 – 24.

Targeting

The flexibility of video on demand means you can target your audience whenever, wherever. You can even select the shows you want your ad to show for, where engagement can be further enhanced. Due to app downloads and data linking, advertising on ITV Hub now has the ability to target a range of demographic profiles. With over 400 combinations available, audience targeting can be extremely precise and limit wastage.

The Love Island Takeover

During Clearing for the University of Derby we planned and delivered a regional VOD campaign targeting the Love Island series ensuring we had an advert in every commercial break. Love Island is the most watched programme ever on a digital channel amongst 16 – 34 year olds.

As a result of the activity that was conducted, we saw a 42% uplift in new website users in the targeted regions compared with the same period the previous year.

WHO WE WORK WITH: Video On Demand

We’ve worked with CNS Media for over a year and in that time have seen the performance of our digital activity improve month on month. The team are great to work with, they’re straight talking and down to earth which is refreshing

The Loughborough Building Society

When I first got in touch with CNS, the brief I gave them for my website was all around the way I wanted the site to make visitors feel. I had ideas around the general look and feel but gave the team at CNS the freedom to get creative. I couldn’t be more pleased with the result: a professional, edgy website with all the features we asked for and more.

Go Wild Experiences

CNS Media developed the concept and platform for Kesseler for a new website to give a much smoother customer journey to show the models, styles, finishes and colours of Kesseler’s luxury kitchens. CNS Media have been attentive, responsive and gone the extra mile in understanding the Kesseler concept and how it is delivered to clients, to ensure the website met with those demands, and despite a few changes and some alterations along the way, CNS Media have delivered an exceptional website that we are very happy with.

Kesseler Kitchens

Having worked with CNS Media on a number of projects, including website development and digital marketing, each time, CNS Media has met the brief and exceeded our expectations in what they can deliver – and ultimately, how their strategies can better our business. Communication and support has been consistent throughout each project, and in respect to digital marketing, a full debrief and results analysis has been scheduled every time one of our campaigns comes to an end. It’s an absolute pleasure working in partnership with, for us, a reputable organisation within the digital sector.

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GET IN TOUCH

Please get in touch, one of our knowledgeable Account Managers will be happy to call or visit you to discuss your requirements

Tel: 0800 031 6647

Email: sales@cnsmedia.co.uk

Nottingham Office: 0115 837 0045
Manchester Office: 0161 222 0205
Birmingham Office: 0121 238 0081

Head Office: Unit 1, Ground Floor, Church View, Coney Green Road, Chesterfield, S45 9HA

© CNS Media Ltd is a company registered in England and Wales.
Company Number 05894603. VAT Number: 890703219.

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