*Adverta (2018), Stagecoach Bus (2018)
Huge numbers of people come into contact with buses every day, whether they’re a bus passenger, a pedestrian or a driver. At CNS Media we can help you to target these individuals in the most cost effective way possible, by selecting the most efficient advertising format for your campaign objectives, and ensuring that your ads appear in the most relevant locations.
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Why Advertise on Buses?
You will more than likely (in fact, definitely) have seen adverts on a bus! Whether it be a large advert covering the entire rear of a double decker or a simple small advert placed within the bus above the seating. By you seeing one of these adverts, it just goes to show how effective they are.
Bus Advertising can be targeted to your audience and reach people internally and externally. Not only that but with our unique mapping and targeting tool you have the chance to pick the key routes throughout the UK where your campaign will hit your ultimate audience.
Hit Your Key Bus Route
Want to hit your audience on the right route? Well now you can! CNS Media have access to all key bus routes to ensure your message is targeted to where it hits the right audience. Using our clever route planner, we can help you plan the routes that will return the best on investment for you.
Simply let us know the areas where you wish to target your potential audience and we will take care of the rest, it really is that easy.
Supersides demand attention and communicate your message to urban audiences nationwide. They are ideal for retail clients and are the perfect way to raise brand awareness, launch products or run a sales promotion, and also flexible – available in conurbations, TV areas, nationwide. A medium-weight national campaign of 4,100 sites would reach 60% of all adults who would see your advert 10.3 times per 2 weeks.
Bus Streetliners deliver high frequency messaging to big brands looking for a community presence and can target individual towns. Messages are delivered to both motorists and pedestrians – buy where you want a presence, whether by town, city, conurbation or region. A medium-weight national campaign of 3,000 panels would deliver your message to 85% of all adults who would see your ad on average 15.7 times each per 4 weeks. That’s 324,109,000 opportunities to see!
Bus Lower Rears deliver high visibility advertising to car drivers and pedestrians. They provide good dwell time and can contain a call to action message as the average exposure time is 48 seconds. It is possible to target smaller areas, towns and/or the city. Bus rears rapidly build coverage and frequency of your message. A medium-weight national campaign of 3,650 panels would reach 84% of all adults who would see your ad on average 14 times each per 4 weeks. That’s 275,011,000 opportunities to see!
Interior ads deliver detailed messages to a captive audience and have a great dwell time. The average bus journey lasts 20 minutes and 11.7 million people of all age groups see inside bus advertising every week. (Source TGI). An extended exposure time encourages a direct response and time to take down details of the ad. A medium-weight campaign in Greater London of 5,000 panels would reach 44.2% of all adults who would see your ad on average 7.2 times each per 4 weeks. That’s 19,572,384 opportunities to see!