Google Analytics & Webmaster Tools

“The latest data suggests that Google currently have over 67% market share for searches conducted on desktop devices, which is a staggering statistic with so many search engines online.”

The Google story began way back in 1995 when Larry Page and Sergey Linn met at Stanford University. This was to be the beginning of ground breaking journey that would change the way we found information through the web.

Fast forward to 2016 and Google is the most recognised search platform worldwide, and the Google search engine results page currently has over 1 billion unique users per month globally with Bing a distant second with just over 300 million.

Google Analytics

At CNS Media we provide a comprehensive Google Analytics service to ensure that all traffic coming through your business website is analysed effectively to measure your ROI. Google analytics was introduced in 2005 and is the most effective software available to measure your website statistics and traffic flow.

Such are the diverse and in-depth tools available through this platform it can be challenging to understand what impact your website has actually achieved, where your website traffic has come from and where they went once they landed on your site.

Google Analytics is a great tool for tracking advertising campaigns such as Google Adwords PPC advertising and gives you the information from where your potential customer came from to where they left your site.

If you want support or advice about the Google Analytics service or how it can help you understand your website and your customers then get in touch with us today.

Google Webmaster Tools

Google Webmaster Tools (Now Google Search Console) is designed to help you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Webmaster Tools for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and help optimise its performance in search results.

To help any business build a fully functional and results driven website we utilise Google Webmaster Tools detect potential problems with your site and ensure that the data within your site is structured effectively.

Not only do we use this for web development, but we use it effectively for online marketing purposes. This tool allows us to monitor website traffic, optimise your ranking, and make informed decisions about the appearance of your website. We can use the information in Webmaster Tools to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics and AdWords.

Here’s some key points on why we use Google Webmaster Tools:

Monitor your site’s performance in Google Search results:

  • Make sure that Google can access your content
  • Submit new content for crawling and remove content you don’t want shown in search results
  • Create and monitor content that delivers visually engaging search results
  • Maintain your site with minimal disruption to search performance
  • Monitor and resolve malware or spam issues so your site stays clean

Discover how Google Search—and the world—sees your site:

  • Analyse which queries caused your site to appear in search results
  • Research results in and view what is generating the majority of your traffic
  • Ensure your product prices, company contact info, or events are highlighted in rich search results
  • View which sites are linking to your website
  • Ensure your mobile site is performing well for visitors searching on mobile

For further advice and information about Google Webmaster Tools get in touch with us.

Generate Your FREE Google PPC & SEO Ranking Report

The Google advertising network is an ideal platform for your organisation to boost sales and leads. If you would like further information about advertising and utilising Google, contact CNS Media.

We are an accredited agency for the following:

Google Partner Associated AgencyBing Accredited Professional Associated Agency