We create success in Camden with YouTube.
We use YouTube advertising to serve targeted video content to your potential customers in Camden, at the time when your products and services are most relevant to them.
Get in TouchWe can reach your potential customers at the time you’re most relevant to them.
What We do
Make a bold impression.
YouTube advertising is in a league of its own when it comes to audience reach, targeting and tracking. The ability to target users in Camden based on their interests, demographics, life events and search history on YouTube and Google, is infinitely superior to traditional TV advertising.
With the right video content, the cost per lead can be miniscule. You’ll be pleased to know our talented creative team knows just how to to engage with your audience in Camden through compelling videos.
Get In TouchHow we do it
We deliver a powerful digital strategy to elevate your return on investment.
We’re a down-to-earth, straight-talking team who realise the importance of understanding your marketplace, your competitors and how your customers think.
We understand that all clients are different and need different levels of reporting – you want a full custom data studio, that’s great; you want a quick weekly or monthly update on your key metrics, you’ve got it!
Whatever you choose, you can be confident that we’re working hard behind the scenes to maximise your return on investment.
Hammond Cars are motoring along with YouTube Ads
Raising brand awareness through cost effective digital media
Hammond Cars are motoring along with YouTube Ads
The Client
Hammond Cars is a family-owned business established in 1974. We are East Anglia’s leading independent used car dealership, handpicking the best quality cars at the lowest prices.
With three dealerships across the East of England, located in Great Yarmouth, Ipswich and Norwich, we have a combined group stock of over 600 used cars.
The Brief
Raise brand awareness through cost effective digital media that covered a variety of devices
The Delivery
We presented the client with a strategic digital activity plan to utilise YouTube Advertising using a selection of bumper and instream ads and creating bespoke custom audiences.
The Results
- Over 700,000 impressions served with over 250,000 of those impressions served on TV
- Over 52,000 views achieved
- Achieved an average cost per view of 5p
- Over 600 conversion actions recorded
We mixed it up for VK on YouTube
A highly targeted, cost-effective digital media campaign
We mixed it up for VK on YouTube
The Client
VK drinks are part of Global Brands based by in Chesterfield. Established in 1997 by entrepreneur Steve Perez, Global Brands has grown to become one of the country’s leading independent drinks businesses. They provide a range of products across premium spirits, tonics, mixers, soft drinks, RTDs and beer categories. Currently they have 17 brands and they are sold in 55 countries worldwide.
The Brief
VK approached us to develop a plan to reach their target audience to raise awareness about their collaboration with Schuh and their competition to win a years supply of shoes, featuring Tom Malone of Googlebox fame.
The Delivery
We created a tailor made plan to use YouTube advertising with an emphasis on bumper ads with instream ads included, which would drive massive impact with cost efficiency in mind.
The Results
- Over 4.3 million YouTube ads served
- Over 2.6 million Youtube ads served on TV
- Over 76,000 views
- Achieved an average cost per view of just 4p
- Over 639 direct conversions with a further 322,000 post view conversions
- YouTube Bumper ad achieved a conversion rate of 40%
Memorable campaigns for The NMA
Increase brand awareness and footfall for a local legend
Memorable campaigns for The NMA
The Client
The National Memorial Arboretum is a memorial site commemorating the lives lost during battles during the First World War.
The Brief
They want to encourage people to visit their grounds and become the place for everyone in the community to enjoy and remember.
The Delivery
To resonate with their audiences, we produced two videos – one for quiet lifers and family orientated. We placed them in various scenes around the location to capture the experience each target audience set would relate to.
We also planned media around local areas across All4, SkyAdsmart, Mobile, DOOH, YouTube and Spotify to target the right audience. Additionally, we had bus T-sides within the city of Stoke.
The Results
DOOH delivered 133,921 Impressions, totalling 67,846 screenplays.
ITV Hub and All 4 and Sky Adsmart targeted households with Kids 0-11 within an 11-mile x 11-mile radius of key outdoor sites and adults 50+ within a 70-minute drive from The National Memorial Arboretum.
A similar approach was applied on YouTube, targeting parents with children between the ages of 0-17, focusing on their interest in finding local events and activities.
To increase the local impact of our outdoor campaigns, we spread across Google ads, targeting high keyword searches within key areas, namely Derbyshire, Staffordshire, Leicestershire, & West Midlands.
With Spotify, we targeted Sheffield, generating 247,564 impressions, with a reach of 62,414 and 476 clicks.
Additionally, we ran display adverts across apps and domains like The Guardian and Sports Bible, receiving a massive 840,415 impressions, 4,303 clicks and a 0.51% CT.
Boots UKs recruitment campaign hit the right frequency.
Increasing the volume of potential employees using Digital Audio.
Boots UKs recruitment campaign hit the right frequency.
The Client
Boots UK has been the leading health and beauty retailer for the last 170 years. With over 2,200 stores that range from pharmacies to health and beauty stores, their mission is to put their customers’ health in the palm of their hands.
The Brief
Boots wanted to run a requirement campaign across the East Midlands to find full-time, permanent staff for their growing services team.
The campaign needed to reach 18+ year-olds seeking a new challenge and career with an internationally recognised brand that inspires people to learn and grow.
The Delivery
We delivered a bespoke audio campaign across various popular publishers, including YouTube and Spotify, targeting adults 18+ within the East Midlands area.
We complemented this activity with a 6″ second non-skippable YouTube ad that served over 970,000 impressions to active users looking for a ‘new career’, ‘new job’ and ‘new challenge.’
Results
The audio text-back campaign drove 65 direct texts, which were converted into interviews and job offers.
The YouTube campaign directed users to their bespoke URL to apply for opening roles – serving 67% of impressions via smart devices.