University of Derby
The University of Derby is located in the heart of England and is one of the Top 30 Universities in the UK. Rated gold for Teaching Excellence, the University prides itself on a rich heritage of innovation and an ability to provide industry relevant, world-class teaching from foundation to postgraduate degrees.
Google Ads (PPC)
We made 256,000 learners aware that clearing was open. Over 5,000 learners clicked through to the website with 297 applying directly online at a cost per applicant of £80.
We planned, delivered and made 500,000 18 – 24 year olds aware Clearing was open at the University of Derby.
Our approach was based on targeting key locations from historical data and heat mapping of learner interest and applications ensuring maximum impact and return on investment.
We placed a non-skippable six second bumper ad in front of 4.2 million people aged between 18 – 24 throughout England, to make them aware clearing was open. This brand and ad-recall campaign cost just £457.