Reached 22,000 potential learners in 7 weeks

This particular University, is one of the country's leading universities, specialising in Art and Technology utilising a video campaign to maximise their reach

The Objectives

  • Target specific age demographics for maximum impact
  • Place the advert, specifically, in front of undergraduates
  • Ensure the advert remains cost-effective

The Solution

  • Use the world’s biggest video streaming service
    By using YouTube as our video placement medium, we were able to ensure that we delivered the video campaign in front of the people that matter the most to our University
  • Create a structured and specific target group
    By creating a structured and specific target group for this video campaign, we were able to deliver to a select demographic – maximising our conversion rate and reducing wastage.

The Result

  • Generated 22,000 advert views
  • Advert average cost per view 2p, this is only applicable after 30 seconds of viewing
  • Generated over 100,000 impressions, providing subliminal branding and awareness of our Universities products and services

We created two video campaigns targeting specific ages that we’re more likely to be looking at undergraduate University courses throughout the UK and Internationally, targeting fourteen countries.

Next Steps for the University's Video Campaign

We’re all about ideas at CNS Media. Ideas that bring results. After all, helping to grow our client’s business’ can only be good for both of us, right? So what are we looking at together to make things even better?

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Google Partner Associated AgencyBing Accredited Professional Associated Agency