"It's early days, but it feels a lot busier than this time last year"

C Four Paws are a specialist luxury 5 star boarding kennel, cattery, and pet transport service company located in Chesterfield just off Junction 29A of the M1.

The Objectives

C Four Paws are very passionate about the services and care they provide. Julie, co-owner, had done a great job building her own website using Wix, the content was informative and their passion for animals was obvious.

Julie came to us with some great ideas, seeking advice on how to take her online presence to the next level, with the ultimate goal of increasing boarding occupancy during quieter periods.

We agreed that the amount of text content per page was slightly overwhelming and that we should focus on making the content more digestible and engaging.

She had used Google Adwords with reasonable results, but wasn’t convinced about its overall success and cost effectiveness.

The Solution

  • Our graphic designers created a nice new logo which gives a professional yet caring and friendly appearance, and a modern layered responsive website design
  • Our video producer created highly effective showreels of the facilities and staff profiles – a picture paints a thousand words, a video many more!
  • Our web developers implemented a localised SEO system and geographic phone numbers to source customers from neighbouring towns and cities – and of course clear calls to action and simple booking enquiry forms to maximise customer enquiries
  • Our digital marketing specialist restructured and refined the Google Adwords campaign to increase click-through rates while reducing wastage

The Result

  • 23% reduction in bounce rate year on year
  • 51% increase in session duration year on year
  • 11% increase in pages / sessions
  • 11.5% increase in page views year on year

While these statistics are important for us to monitor how things are going at a granular level, the main result for Julie is that she is seeing an increase in bookings for traditionally quieter periods, particularly from people who live a little further away

We are an accredited agency for the following:

Google Partner Associated AgencyBing Accredited Professional Associated Agency