Bus Advertising

Over half the adult population has seen advertising on the side of a bus in the last week and 90% of people live within five minutes of a bus route

Bus Advertising

You will more than likely, in fact, definitely have seen adverts on a bus! Whether it be a large advert covering the entire rear of a double decker or a simple small advert placed within the bus above the seating. By you seeing one of these adverts, it just goes to show how effective they are.

Bus Advertising can be targeted to your audience and reach people internally and externally. Not only that but with our unique mapping and targeting tool you have the chance to pick the key routes throughout the UK where your campaign will hit your ultimate audience.

Hit Your Key Bus Route

Want to hit your audience on the right route? Well now you can! CNS Media have access to all key bus routes to ensure where message hits the right audience. Using our clever route planner, we can help you plan the routes that will return the best on investment for you.

Simply let us know the areas where you wish to target your potential audience and we will take care of the rest, it really is that easy.


Supersides demand attention and communicate your message to urban audiences nationwide. They are ideal for retail clients and are the perfect way to raise brand awareness, launch products or run a sales promotion, and also flexible – available in conurbations, TV areas, nationwide. A medium-weight national campaign of 4,100 sites would reach 60% of all adults who would see your advert 10.3 times per 2 weeks.


Deliver high frequency messaging to big brands looking for a community presence and can target individual towns, messages are delivered to both motorists and pedestrians – buy where you want a presence, whether by town, city conurbation or region. A medium-weight national Campaign of 3,000 panels would deliver your message to 85% of all adults who would see your ad 15.7 times each per 4 weeks. That’s 324,109,000 opportunities to see!

Lower Rears

Deliver high visibility advertising to car drivers and pedestrians, they provide good dwell time and can contain a call to action message as the average exposure time is 48 seconds. It is possible to target smaller areas, towns and/or the city, bus rears rapidly build coverage and frequency of your message. A medium-weight national campaign of 3,650 panels would reach 84% all adults who would see your ad 14 times each per 4 weeks. That’s 275,011,000 opportunities to see!

Interior Ads

Interior ads deliver detailed messages to a captive audience and have a great dwell time. The average bus journey lasts 20 minutes and 11.7 million people of all age groups see inside bus advertising every week. (Source TGI). An extended exposure time encourages a direct response and time to take down details of the ad. A medium-weight campaign in Greater London of 5,000 panels would reach 44.2% of all adults who would see your ad 7.2 times each per 4 weeks. That’s 19,572,384 opportunities to see!

Check the availability of bus advertising near you below...

Availability Checker

If there is a specific bus route that you would like to enquire about, please leave the route number within the Location/Postcode boxes.

Want to check availability on multiple bus routes?

Give us a call on 01246 866275

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