Integrated Marketing Strategy: Should I Have One?
with Tom C
As you get to know your audience, you’ll find that they aren’t just interested in one marketing channel.
And more importantly, it’s not going to take one space mission for people to remember your brand. To launch your brand into the distance, you need an integrated marketing strategy to reach people where they are.
Let’s take a look at all the channels used in an integrated marketing strategy
Paid Media
Your paid media is a mix of programmatic, outdoor, media, and digital. These channels guarantee reach, engagement and conversions.
Earned Media
When people find you organically through creative content marketing, PR and influencers, we call this earned media. It’s a less salesly approach to increase your brand awareness but also helps to humanise your brand.
Owned Media
These channels are ones you own completely, namely social media, UX websites, customer service and direct messaging.
Why & How
But why should your brand take an integrated approach? The simple answer is to create multiple touchpoints with a large group of people!
Did you know that a person needs to interact at least seven times to remember it?
Let’s be honest if you’re not good at remembering people’s names or what you had for dinner yesterday, it’s even harder to remember a brand name. That’s why you need to stay on top of mind.
I’m not just referring to new customers, though. You cannot underestimate the power of reminding and reconnecting with your customers about your brand.
Coca Cola is constantly communicating their message despite its success. Do you remember the ‘Share A Coke Campaign in 2013-2014? It was spread over multiple channels, including tv ads, social media, cinema, and outdoor.
The RACE Framework
The best way to get your integrated marketing strategy in gear is to follow the race framework developed by Dr Dave Chaffey below.
These are all the components that work hand in hand to create the perfect integrated marketing strategy to launch your brand into space.
We’ve got the crew to design and implement the best integrated marketing strategy. As a full-service agency, we’ve got the tools, components and brains to build a powerful strategy that will set your next campaign in motion.
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