Google AdWords: What is it and why should you use it?

by CNS Media

Google AdWords: What is it and why should you use it?

Are you advertising and promoting your services through Google Adwords?
If not then this blog may be useful for you to understand the power and startling statistics of advertising through Google.

So what is Google Adwords?
To explain it simply, it is a paid advertisement through the Google search engine.
Have you ever typed in a particular search in Google and you’ve noticed adverts at the top of the page or the right hand column of the page?
If you haven’t these are Google Adwords and are recognisable with a little yellow icon that says “Ad” in it and also carry a faint coloured background.

Well, how does it work?
How Adwords works is rather simple, we would place a daily budget to spend on specific keyword searches and create an “Ad” to help promote your service, with the view of showing ads above other competitors. What’s more is, you only pay when a customer clicks on the ad, this is known as Pay Per Click (PPC). The campaigns can be targeted nationally or locally dependant on your audience. The quality of your advert and content of the specific landing page is extremely important, Google rate your website and Ad through their quality score. This means that you can rank higher than other businesses with the same keyword campaigns if your quality score is higher than theirs. Ultimately you are bidding against other competitors for the same search terms, but even if a company is bidding more, you could still rank above them if you have a better quality score.

To reinforce how powerful this source of online marketing can be, take a look at some fascinating statistics we feel show the importance of using Google AdWords. You don’t have to take our word for it either, you can ask our many clients who are already using CNS Media to implement structured Adwords campaigns for them.

Adwords Statistics:
- Number of businesses advertising on the Google Search Network: Over 1.2 million
- Number of sites that are part of the Google Ad Display Network: Over 1 million
- There are at least 300,000 mobile apps currently serving Google Mobile Ads
- Mobile phone listings work: 70% of mobile searches call a business directly from a Google Search
- 33% of all Google search clicks are generated through mobile
- Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2013 with the click through rate rising by 25% compared to the same time-period the previous year.
- Between December 2012 and December 2013, there was a 27% increase in total Adwords spend
- In 2014, 72% of Google AdWords marketers planned to increase their PPC budgets
- Online marketing, including PPC ads, is 54% successful at generating leads, with local TV advertising (on the other hand), only generating around 1% of successful leads
- Businesses make an average of £2 in revenue for every £1 they spend on AdWords.
- If there is no right-hand column, 45.5% of people can’t tell the difference between organic and paid search results.

Google AdWords: What is it and why should you use it?

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