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Pay Per Click (PPC) Marketing

How Does Pay per click work?

Pay per click works like a word auction. We bid for the words and phrases that are relevant and you pay the bid price only when someone having searched for one of your words or phrases clicks on your listing in the search engines and gets to your web site. Generally speaking the higher the bid the higher position achieved though other factors such as Ad quality and landing pages affect position.

SEO Vs PPC

SEO we consider as a best practise approach that should be considered when building a web site and also on an ongoing basis, a bit like online PR really. We always work on our own sites SEO and it produces steady amounts of traffic and leads for us. PPC on the other hand is more like direct marketing. You choose your keywords you want to appear for, when to appear for them, what your listing (sales message) says and how much traffic you receive. It allows you to instantly change things based on what is working and what isn?t e.g. if a particular phrase is generating many leads/sales you focus more of your spend and traffic volume on that keyword. SEO can be an awesome source of traffic if done correctly. Visit our SEO section.

How can we assure you that it works?

Pay per click is the most measurable form of advertising. Our PPC management enables us to analyze our clients campaigns to such an extent that we can see:

• Which keywords produce enquiries/sales
• Which search engines produce enquiries/sales
• What the cost per lead/sale is (see below)
• When enquiries/sales occur
• What content is or isn't effective on your web site
• Which listing copy (sales message) produce best results
• Much more

We use all this information to tweak the campaign to ensure you get the best, cheapest, most likely to buy traffic.

Actual client example over 1 month:

Keyword: Storage Nottingham (Keyword entered into Google)

Total Searches: 5425 (Total number of People who typed in this phrase)

Total Clicks: 224 (Amount of people who clicked on their advert 4.12%)

Average Cost Per Click: £1.54 ( average cost per click/visit to site)

Total enquiries: 52 (amount of individuals who completed online enquiry)

Cost per Enquiry: £6.63 (They received all client information and had to contact them)

Cost Per Click advertising is one of the most targeted and precise marketing methods available today, it can offer instant results and should be part of most if not all companies future marketing budgets.