"57% increase in enquiries"


Nova Tours provide package coach holidays to a vast range of destinations all over the UK

The Objectives

  • Increase holiday bookings
  • Increase brochure requests
  • Reduce costs and wastage

The Solution

  • Target key areas identified through background research
    We did some background research into Nova Tours, the type of customer they attract and the key ares their customer reside in.
  • Create a structured AdWords campaign
    By creating a structured AdWords campaign, we are able to target specific audiences, minimising wastage and ensuring that the budget they have in place will reach as far as possible.

The Result

  • Reduced bounce rate year-on-year
  • Increased brochure requests year-on-year by 57%
  • Increase in booking through website enquiries

The AdWords campaign was created to complement their traditional forms of media, which we now manage for them, these include press and magazine ads.

Next steps for Nova Tours

We’re all about ideas at CNS Media. Ideas that bring results. After all, helping to grow our client’s business’ can only be good for both of us, right? So what are we looking at together to make things even better?

We are an accredited agency for the following:

Google Partner Associated AgencyBing Accredited Professional Associated Agency