C Four Paws are very passionate about the services and care they provide. Julie, co-owner, had done a great job building her own website using Wix, the content was informative and their passion for animals was obvious.
Julie came to us with some great ideas, seeking advice on how to take her online presence to the next level, with the ultimate goal of increasing boarding occupancy during quieter periods.
We agreed that the amount of text content per page was slightly overwhelming and that we should focus on making the content more digestible and engaging.
She had used Google Adwords with reasonable results, but wasn’t convinced about its overall success and cost effectiveness.
While these statistics are important for us to monitor how things are going at a granular level, the main result for Julie is that she is seeing an increase in bookings for traditionally quieter periods, particularly from people who live a little further away